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Prabhleen Kaur

@prabhleenkaur6

Market Research & Digital Marketing Specialist at Google Operations Center, improving CRM data integrity and reporting on campaign KPIs.

India

Message

At Google Operations Center, I audit and enrich lead and account profiles to improve CRM data integrity. I also analyze and report on KPIs in regular business reviews, and conduct root cause analysis to identify performance gaps.

At Accenture, I generated and analyzed leads across AMER, EMEA, and APAC markets through secondary research and operational reporting. Earlier, at FranchiseIndia, I led a team of six executing marketing campaigns and lead generation initiatives, while tracking campaign performance and ROI.

Experience

Work history, roles, and key accomplishments

Current

Market Research & Digital Marketing Specialist

Current

Google Operations Center

Nov 2020 - Present (6 years)

Optimized CRM data integrity by auditing and enriching lead and account profiles. Conducted root cause analysis to identify performance gaps and implemented strategic solutions to meet project metrics.

CRM Data Analysis Root Cause Analysis KPI Reporting Stakeholder Management Mentorship Process Automation

Business Operations Analyst

Accenture

Jul 2017 - Nov 2020 (3 years 4 months)

Generated, evaluated, prioritized, and analyzed leads for an IT MNC specializing in cloud computing and online search marketing across AMER, EMEA, and APAC markets. Performed data crunching and secondary research to determine operational objectives.

Lead Generation Secondary Research Data Analysis Market Research Competitive Analysis Reporting

Marketing Manager

Franchise India

Jan 2017 - Jul 2017 (6 months)

Led a team of 6 to execute marketing campaigns and lead generation initiatives across channels. Coordinated with clients and internal teams to plan and execute marketing strategies.

Team Management Marketing Campaigns Lead Generation ROI Analysis Email Marketing Inbound Marketing

Business Development Analyst

Valiance Solutions

Jul 2016 - Jan 2017 (6 months)

Generated leads through various channels and conducted market research to identify prospects. Led requirements gathering projects and qualified new prospects for business generation.

Lead Generation Market Research Business Development Requirements Gathering

Business Development Lead

KFT Pvt. Ltd.

Jan 2013 - May 2014 (1 year 4 months)

Joined as BDE and promoted to Team Lead within 6 months. Generated qualified leads and prospects using various portals and designed business proposals, quotations, and portfolios for clients.

Lead Generation business proposal development Process Mapping Root Cause Analysis Team Leadership