Arun Prakash
@arunprakash1
Marketing Operations expert focused on growth and automation strategies.
What I'm looking for
I am a Marketo Certified Marketing Operations expert with over 11 years of experience in driving growth through innovative marketing automation strategies. My career has been dedicated to optimizing marketing technologies and executing data-driven campaigns that enhance lead quality and conversion rates. I thrive in dynamic environments where I can leverage my expertise to contribute to the success of the organization.
In my current role as Manager of Marketing Operations & Growth at Latentview Analytics, I lead the design and execution of comprehensive growth strategies, integrating advanced lead scoring frameworks and multi-channel pipeline programs. My focus on AI-driven data activation and campaign personalization has significantly improved targeting and engagement, resulting in measurable ROI. I am passionate about fostering cross-functional collaboration to align on revenue goals and drive impactful marketing initiatives.
Experience
Work history, roles, and key accomplishments
Manager - Marketing Operations & Growth
Latentview Analytics
Mar 2024 - Present (1 year 4 months)
Led the design and execution of unified growth strategies, integrating lead scoring frameworks, full-funnel nurture flows, and multi-channel pipeline programs across B2B and ABM segments. Drove end-to-end Martech stack optimization, including CDP integration, CRM (Salesforce), email validation (ZeroBounce), content localization, and webinar platforms to scale pipeline generation and lead quality.
Manager - Marketing Automation & Growth Programs
Magzter Digital
Dec 2022 - Present (2 years 7 months)
Owned the complete marketing automation function, executing demand generation, lead lifecycle, nurture funnels, and full-funnel CRO initiatives to grow pipeline and revenue. Led Martech audits and implemented process improvements to maximize ROI and campaign performance across paid, organic, email, and outbound channels.
Project Manager - Marketing Automation & Pipeline Growth
R. R. Donnelley India
Jul 2020 - Present (5 years)
Directed the build of multi-product web experiences with Marketo landing pages to accelerate lead capture and conversion for a FinTech subsidiary. Developed and implemented an AIDAA-based lead nurture model, driving consistent flow of qualified pipeline and healthy lead routing across Marketo and Salesforce, resulting in 30% improvement in customer engagement per quarter.
Marketing Automation Specialist – Demand Generation
K7 Computing Pvt. Ltd
Jul 2019 - Present (6 years)
Executed omnichannel lead lifecycle campaigns across APAC and global markets via SFMC, driving engagement through email, SMS, push, and WhatsApp, improving lead nurturing efficiency by 57%. Designed and optimized multi-channel customer journeys, lead scoring models, and nurture flows to improve pipeline quality and velocity, increasing user engagement by 38%.
Marketing Automation Specialist – Revenue Growth
Shaw Academy Edu. Pvt.
Jan 2018 - Present (7 years 6 months)
Set up and managed drip campaigns in Marketo across multiple time zones, improving global campaign efficiency. Created smart lists, campaigns, and automated flows, driving improvement in lead engagement.
Executive – Growth Operation
Regalix India Pvt. Ltd
Apr 2017 - Present (8 years 3 months)
Managed automated drip marketing campaigns in Marketo, improving lead quality. Analyzed campaign performance metrics (opens, clicks, bounces) to optimize future campaigns, increasing ROI by 29%.
Marketing Operations Specialist (Eloqua/Marketo)
Airpush India Pvt. Ltd.
May 2014 - Present (11 years 2 months)
Built and scaled drip, nurture, and batch campaigns across multiple channels, generating high-quality MQLs through personalized flows and continuous CRO, and increasing lead acquisition by 54%. Created MQL/SQL packages for ongoing nurture campaigns, improving sales pipeline efficiency.
Education
Degrees, certifications, and relevant coursework
University of Mysore
MBA, Marketing
Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies, business analytics, and management principles.
Madurai Kamarajar University
BBA, Business Administration
Earned a Bachelor of Business Administration degree. Studied core business functions, including management, finance, and marketing fundamentals.
Availability
Location
Authorized to work in
Job categories
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