Arun Prakash

Led the design and execution of unified growth strategies, integrating lead scoring frameworks, full-funnel nurture flows, and multi-channel pipeline programs across B2B and ABM segments. Drove end-to-end Martech stack optimization, including CDP integration, CRM (Salesforce), email validation (ZeroBounce), content localization, and webinar platforms to scale pipeline generation and lead quality.

Owned the complete marketing automation function, executing demand generation, lead lifecycle, nurture funnels, and full-funnel CRO initiatives to grow pipeline and revenue. Led Martech audits and implemented process improvements to maximize ROI and campaign performance across paid, organic, email, and outbound channels.

Directed the build of multi-product web experiences with Marketo landing pages to accelerate lead capture and conversion for a FinTech subsidiary. Developed and implemented an AIDAA-based lead nurture model, driving consistent flow of qualified pipeline and healthy lead routing across Marketo and Salesforce, resulting in 30% improvement in customer engagement per quarter.

Executed omnichannel lead lifecycle campaigns across APAC and global markets via SFMC, driving engagement through email, SMS, push, and WhatsApp, improving lead nurturing efficiency by 57%. Designed and optimized multi-channel customer journeys, lead scoring models, and nurture flows to improve pipeline quality and velocity, increasing user engagement by 38%.

Set up and managed drip campaigns in Marketo across multiple time zones, improving global campaign efficiency. Created smart lists, campaigns, and automated flows, driving improvement in lead engagement.

Managed automated drip marketing campaigns in Marketo, improving lead quality. Analyzed campaign performance metrics (opens, clicks, bounces) to optimize future campaigns, increasing ROI by 29%.

Built and scaled drip, nurture, and batch campaigns across multiple channels, generating high-quality MQLs through personalized flows and continuous CRO, and increasing lead acquisition by 54%. Created MQL/SQL packages for ongoing nurture campaigns, improving sales pipeline efficiency.

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies, business analytics, and management principles.

Earned a Bachelor of Business Administration degree. Studied core business functions, including management, finance, and marketing fundamentals.