Mohit Khanna
@mohitkhanna
I build revenue operations systems—Marketing Automation, CRM, and Sales Engagement—to accelerate pipeline.
IndiaWhat I'm looking for
I’m a Marketing Operations and Marketing Automation leader with 13+ years of experience architecting revenue systems across Marketo, HubSpot, Salesforce, Outreach.io, ChiliPiper, and Gong.ai. I turn messy data and disconnected workflows into reliable lead-routing and go-to-market operations, including workflow automation, data hygiene, and sales enablement systems.
Most notably, I improved lead-routing accuracy from 45% to 98% through a complete systems overhaul and ongoing deduplication/standardization/enrichment across Marketo and Salesforce. I’m HubSpot-certified and Marketo-certified, and I keep teams moving by integrating RevOps tooling, surfacing deal risk signals, and building analytics dashboards that drive measurable ROI.
Experience
Work history, roles, and key accomplishments
Owned and optimized the Marketo instance, improving campaign execution, data governance, and reporting. Led a lead-routing overhaul across Marketo, Salesforce, LeanData, and ChiliPiper, improving routing accuracy from 45% to 98% and reducing speed-to-lead.
Administered Marketo and HubSpot for advanced automation workflows, including lead scoring and nurture campaigns. Built multi-channel campaigns and dashboards, driving 25% growth in lead acquisition and improving lead routing efficiency by 30%.
Served as Marketo administrator for lead scoring, nurture campaigns, and MQL process optimization, and supported client marketing teams as a primary technology consultant. Built segmented, personalized email campaigns with A/B testing, increasing engagement by 25%, and improved pipeline growth by 15% through funnel and lead-scoring analysis.
Marketing Automation Manager
PeopleScout
Aug 2018 - Oct 2021 (3 years 2 months)
Directed administration of HubSpot and Marketo, including lead scoring, nurture campaigns, and ABM strategy, increasing high-quality leads by 30%. Optimized workflows to gain 20% efficiency, reduced unsubscribe rates by 15%, and shortened the sales cycle by 10% via ROI dashboards and qualification models.
Set up Marketo from scratch and integrated it with Salesforce, connecting ON24, Tableau, Google Analytics, Facebook, and LinkedIn to the automation platform. Built multistep nurture programs that increased MQLs by 25% and automated reporting, reducing manual reporting time by 20%.
Senior Analyst - Campaign Execution
Wunderman International
Jan 2015 - Feb 2017 (2 years 1 month)
Led onboarding and implementation of Marketo for Microsoft Office 365 campaigns and advised global teams on optimization best practices. Trained over 50 marketers on Marketo and lead generation best practices, contributing to a 15% performance improvement.
IT Executive
Elipsis Consulting Pvt. Ltd
Feb 2013 - Mar 2014 (1 year 1 month)
Managed company websites and online registration pages, and automated email communication workflows. Improved website traffic by 20% through these online automation efforts.
Education
Degrees, certifications, and relevant coursework
Indira Gandhi National Open University (IGNOU)
Master of Computer Application, Computer Application
2012 - 2017
Completed a Master of Computer Application (MCA) program at IGNOU from 2012 to 2017.
University of Delhi
Bachelor of Science, Electronics
2009 - 2012
Earned a B.Sc. in Electronics from the University of Delhi from 2009 to 2012.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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