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Ananda Narasimhan

@anandanarasimhan

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Results-driven Associate Director of Marketing Operations with extensive experience.

India

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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and growth opportunities in marketing operations.

I am a results-driven Associate Director of Marketing Operations with extensive experience in scaling B2B SaaS marketing functions. My expertise lies in optimizing marketing streams and leveraging data-driven insights for lead generation and demand generation. I have a proven track record in enhancing ROI and accelerating go-to-market strategies through strategic optimization and operational efficiency.

Throughout my career, I have established myself as a consultant in Marketing Operations, particularly with tools like Marketo and Hubspot. I have successfully led marketing operations teams, implemented advanced analytics for campaign performance measurement, and improved bottom-of-the-funnel conversions significantly. My passion for marketing automation and operations drives me to create impactful strategies that align marketing and sales processes for revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations and Demand Gen Consultant

Current

Various Mid-Marketing B2B and B2C companies

Dec 2020 - Present (4 years 5 months)

Consulted early-stage and transition-stage startups to establish foundational marketing tech stacks for audience engagement and nurturing. Specialised in Marketo and Hubspot, managing email campaigns and platform integrations with CRM systems. Developed email nurture journeys to manage contact lifecycles and inform customer-facing teams.

Marketing Operations Demand Generation Marketo HubSpot Email Marketing CRM

Current

Associate Director of Marketing Operations

Current

CleverTap

Jan 2023 - Present (2 years 4 months)

Led the setup and management of the marketing operations team, acting as the chief architect for marketing data structure and driving efficiency across functions. Implemented advanced marketing analytics and automation platforms, improving bottom-of-the-funnel conversions from 6% to 17%. Managed revenue operations, streamlining speed-to-lead from 2 days to 2 hours, and optimized marketing spend th

Marketing Operations Data Architecture Marketing Automation Revenue Operations Demand Generation CRM CDP Marketing Analytics ROI Tracking Lead Generation Funnel Optimization ABM 6Sense

Associate Director of Marketing Operations

Sprinklr

Oct 2021 - Dec 2022 (1 year 2 months)

Established a new marketing operations function, including processes, collaboration protocols, and data flow optimization. Implemented initiatives that improved sales engagement turnaround time, increasing lead conversion rates from 3% to 12%. Specialised in Revenue Operations, aligning marketing and sales processes to drive growth and customer acquisition, and optimized marketing automation workf

Marketing Operations Revenue Operations Marketing Automation Sales Engagement Marketing Analytics CRM Salesforce Email Marketing Lead Conversion Data Management

Head of Marketing Operations

Zuddl

Mar 2021 - Oct 2021 (7 months)

Established and managed the marketing operations function, focusing on process optimization and efficiency improvements. Deployed ABM campaigns for focused markets and accounts, and oversaw the implementation and optimization of marketing automation platforms. Collaborated cross-functionally to enrich customer data, improve targeting, and ran content syndication programs for lead generation.

Marketing Operations Process Optimization ABM Marketing Automation Data Enrichment Syndication SEO SEM ROI Optimization

Senior Manager Marketing Operations

Freshworks

Jan 2019 - Apr 2021 (2 years 3 months)

Built a marketing operations team from scratch, enabling marketing and CS functions to execute campaigns at scale and enrich the database with relevant insights. Managed over 100 email campaigns and 100 digital marketing campaigns, including 5 major campaigns across 6 products globally. Collaborated daily with various marketing teams, strategizing launches and campaign journeys to support the comp

Marketing Operations Team Building Campaign Execution Database Management Email Marketing Budget Management Digital Marketing Stakeholder Management

Senior Product Marketing Associate

Zoho Corp

Jul 2016 - Dec 2018 (2 years 5 months)

Managed Zoho CRM's go-to-market efforts, including email marketing, nurture, and webinar programs. Ran 15 thought leadership webinars and campaigns, and managed co-marketing initiatives to cross-sell Zoho CRM to various audience groups. Maintained a database of 3 million audience records, ensuring GDPR compliance, database cleansing, and audience segmentation.

Product Marketing Go To Market Management Email Marketing Nurture Programs Webinar Management Co Marketing Database Management GDPR Compliance Market Segmentation CRM

Product Support Specialist

Reed Elsevier

May 2014 - Jun 2016 (2 years 1 month)

Streamlined processes with CITRIX, Salesforce Marketing Cloud, and Marketo to track and engage authors and reviewers contributing to journals and books. Maintained the contact database, ensuring all engagements were tracked and relevant invoices and email campaigns were sent. Conducted surveys to understand vendor and contributor experience, automating print and publishing processes through ERPs.