Mayur MhaskeMM
Open to opportunities

Mayur Mhaske

@mayurmhaske

Dynamic Marketing Automation Specialist with 8+ years of experience.

India
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What I'm looking for

I am seeking a role that fosters innovation, collaboration, and growth opportunities in marketing technology.

I am a dynamic and tech-driven Marketing Automation & Digital Marketing Specialist with over 8 years of experience leading data-driven marketing operations in global IT and SaaS environments. My expertise lies in designing and implementing scalable automation frameworks that drive high-performing multi-channel campaigns, aligning martech ecosystems with business growth goals.

I am passionate about leveraging marketing technology to enhance operational efficiency, accelerate lead generation, and improve customer engagement at every touchpoint. My proven record includes enhancing marketing ROI, pipeline efficiency, and campaign visibility for executive decision-makers, ensuring that marketing efforts translate into tangible business results.

Experience

Work history, roles, and key accomplishments

TL
Current

Marketing Operations & Digital Specialist

Tracelink India Pvt Ltd

Nov 2021 - Present (3 years 8 months)

Spearheaded end-to-end global marketing operations, leading marketing automation, improving MQL-to-SQL alignment, lead management processes, and reporting frameworks. Designed and automated Marketo-based workflows for lead scoring, MQL routing, task automation, and nurture programs.

GL

Digital Marketing Manager

Gurucul Solutions Pvt. Ltd

Dec 2019 - Present (5 years 7 months)

Directed multi-channel digital marketing campaigns including Google Ads, LinkedIn Ads, SEO, and social media, significantly enhancing brand visibility and lead generation. Built and maintained marketing automation workflows in Pardot, implementing lead nurturing sequences, scoring models, and customer retention programs.

Education

Degrees, certifications, and relevant coursework

SP

Sinhgad Academy of Engineering, University of Pune

MBA (International Business), International Business

Completed a Master of Business Administration with a specialization in International Business. This program provided a comprehensive understanding of global market dynamics and international trade practices.

SP

Sinhgad Academy of Engineering, University of Pune

MBA (Marketing), Marketing

Obtained a Master of Business Administration with a focus on Marketing. The curriculum covered strategic marketing, consumer behavior, and digital marketing techniques.

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Mayur Mhaske - Marketing Operations & Digital Specialist - Tracelink India Pvt Ltd | Himalayas