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Mayur Mhaske

@mayurmhaske

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Senior Marketing Operations & Digital Specialist

India

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What I'm looking for

I am seeking a role that fosters innovation, collaboration, and growth opportunities in marketing technology.

• Dynamic and tech-driven Marketing Automation & Digital Marketing Specialist with 8+ years’ experience in leading marketing operations in global IT and SaaS environments.

• Adept at designing and implementing scalable automation frameworks, driving high-performing multi-channel campaigns, and aligning martech ecosystems with business goals.

• Passionate about leveraging marketing technology to enhance operational efficiency, accelerate lead generation, and improve customer engagement at every touchpoint.

• Proven record of enhancing marketing ROI, pipeline efficiency, and campaign visibility for executive decision-makers.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations & Digital Specialist

Current

Tracelink India Pvt Ltd

Nov 2021 - Present (4 years 6 months)

Spearheaded end-to-end global marketing operations, leading marketing automation, improving MQL-to-SQL alignment, lead management processes, and reporting frameworks. Designed and automated Marketo-based workflows for lead scoring, MQL routing, task automation, and nurture programs.

Marketo Salesforce Drift Google Analytics Digital Marketing Lead Management SEO Paid Media ABM

Digital Marketing Manager

Gurucul Solutions Pvt. Ltd

Dec 2019 - Present (6 years 5 months)

Directed multi-channel digital marketing campaigns including Google Ads, LinkedIn Ads, SEO, and social media, significantly enhancing brand visibility and lead generation. Built and maintained marketing automation workflows in Pardot, implementing lead nurturing sequences, scoring models, and customer retention programs.

Pardot Google Ads LinkedIn Ads SEO Social Media Marketing Lead Nurturing Salesforce Google Analytics Campaign Management

Executive - Marketing Communication

Messung Group of Companies

Feb 2016 - Present (10 years 3 months)

Managed comprehensive marketing operations including brand communication, digital marketing, and advertising for multiple group companies. Implemented SEO, content marketing, and social media campaigns, significantly enhancing organic search visibility and audience engagement.

SEO Content Marketing Marketing Campaigns Brand Communications Digital Marketing Advertising Flipkart

Education

Degrees, certifications, and relevant coursework

Sinhgad Academy of Engineering, University of Pune

MBA (International Business), International Business

Completed a Master of Business Administration with a specialization in International Business. This program provided a comprehensive understanding of global market dynamics and international trade practices.

Sinhgad Academy of Engineering, University of Pune

MBA (Marketing), Marketing

Obtained a Master of Business Administration with a focus on Marketing. The curriculum covered strategic marketing, consumer behavior, and digital marketing techniques.