Mayur Mhaske
@mayurmhaske
Dynamic Marketing Automation Specialist with 8+ years of experience.
What I'm looking for
I am a dynamic and tech-driven Marketing Automation & Digital Marketing Specialist with over 8 years of experience leading data-driven marketing operations in global IT and SaaS environments. My expertise lies in designing and implementing scalable automation frameworks that drive high-performing multi-channel campaigns, aligning martech ecosystems with business growth goals.
I am passionate about leveraging marketing technology to enhance operational efficiency, accelerate lead generation, and improve customer engagement at every touchpoint. My proven record includes enhancing marketing ROI, pipeline efficiency, and campaign visibility for executive decision-makers, ensuring that marketing efforts translate into tangible business results.
Experience
Work history, roles, and key accomplishments
Marketing Operations & Digital Specialist
Tracelink India Pvt Ltd
Nov 2021 - Present (3 years 8 months)
Spearheaded end-to-end global marketing operations, leading marketing automation, improving MQL-to-SQL alignment, lead management processes, and reporting frameworks. Designed and automated Marketo-based workflows for lead scoring, MQL routing, task automation, and nurture programs.
Digital Marketing Manager
Gurucul Solutions Pvt. Ltd
Dec 2019 - Present (5 years 7 months)
Directed multi-channel digital marketing campaigns including Google Ads, LinkedIn Ads, SEO, and social media, significantly enhancing brand visibility and lead generation. Built and maintained marketing automation workflows in Pardot, implementing lead nurturing sequences, scoring models, and customer retention programs.
Executive - Marketing Communication
Messung Group of Companies
Feb 2016 - Present (9 years 5 months)
Managed comprehensive marketing operations including brand communication, digital marketing, and advertising for multiple group companies. Implemented SEO, content marketing, and social media campaigns, significantly enhancing organic search visibility and audience engagement.
Education
Degrees, certifications, and relevant coursework
Sinhgad Academy of Engineering, University of Pune
MBA (International Business), International Business
Completed a Master of Business Administration with a specialization in International Business. This program provided a comprehensive understanding of global market dynamics and international trade practices.
Sinhgad Academy of Engineering, University of Pune
MBA (Marketing), Marketing
Obtained a Master of Business Administration with a focus on Marketing. The curriculum covered strategic marketing, consumer behavior, and digital marketing techniques.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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