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Mayur Mhaske

@mayurmhaske

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Senior Marketing Operations & Digital Specialist

India

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What I'm looking for

I am seeking a role that fosters innovation, collaboration, and growth opportunities in marketing technology.

• Marketo Expert Certified Marketing Operations & Automation Specialist with 9+ years of experience architecting global Martech ecosystems, RevOps frameworks, and multi-channel acquisition strategies across enterprise B2B SaaS and IT sectors

• Deep expertise in building scalable Marketo–SFDC lead lifecycle scoring, automated routing, conversational AI, and multi-touch attribution models

• Proven track record of building and leading high-performing marketing ops teams, enforcing cross-functional SLAs, and delivering executive-level business intelligence to maximize pipeline velocity and ROI

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations & Digital Specialist

Current

Tracelink India Pvt Ltd

Nov 2021 - Present (4 years 10 months)

Spearheaded end-to-end global marketing operations, leading marketing automation, improving MQL-to-SQL alignment, lead management processes, and reporting frameworks. Designed and automated Marketo-based workflows for lead scoring, MQL routing, task automation, and nurture programs.

Marketo Salesforce Drift Google Analytics Digital Marketing Lead Management SEO Paid Media ABM

Digital Marketing Manager

Gurucul Solutions Pvt. Ltd

Dec 2019 - Present (6 years 9 months)

Directed multi-channel digital marketing campaigns including Google Ads, LinkedIn Ads, SEO, and social media, significantly enhancing brand visibility and lead generation. Built and maintained marketing automation workflows in Pardot, implementing lead nurturing sequences, scoring models, and customer retention programs.

Pardot Google Ads LinkedIn Ads SEO Social Media Marketing Lead Nurturing Salesforce Google Analytics Campaign Management

Executive - Marketing Communication

Messung Group of Companies

Feb 2016 - Present (10 years 7 months)

Managed comprehensive marketing operations including brand communication, digital marketing, and advertising for multiple group companies. Implemented SEO, content marketing, and social media campaigns, significantly enhancing organic search visibility and audience engagement.

SEO Content Marketing Marketing Campaigns Brand Communications Digital Marketing Advertising Flipkart

Education

Degrees, certifications, and relevant coursework

Sinhgad Academy of Engineering, University of Pune

MBA (International Business), International Business

Completed a Master of Business Administration with a specialization in International Business. This program provided a comprehensive understanding of global market dynamics and international trade practices.

Sinhgad Academy of Engineering, University of Pune

MBA (Marketing), Marketing

Obtained a Master of Business Administration with a focus on Marketing. The curriculum covered strategic marketing, consumer behavior, and digital marketing techniques.