Open to opportunities

Aswathy P

@aswathyp

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Data-driven B2B Marketing Strategist with 7+ years of experience.

India

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What I'm looking for

I am seeking a role that offers strategic challenges and opportunities for growth in a collaborative environment.

I am a data-driven B2B Marketing Strategist with over 7 years of experience in the Pharma, Biotech, and SaaS sectors. My expertise lies in campaign strategy, marketing automation, and full-funnel lead generation. I have a proven track record of enhancing MQL quality and engagement through hyper-personalized, multi-channel campaigns. I excel at transforming data into actionable insights using tools like Power BI, Zoho CRM, and HubSpot, which has led to significant improvements in campaign performance.

Throughout my career, I have successfully led various marketing operations, including the setup of automated workflows and the design of webinar funnels that have resulted in increased engagement and conversion rates. I am passionate about continuously upskilling in product marketing and attribution analytics, aiming to transition into more strategic and global-facing roles. My commitment to driving measurable results is evident in my ability to achieve substantial improvements in lead conversion rates and client retention.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Specialist

Current

Cognition Solutions

Mar 2024 - Present (1 year 4 months)

Led the end-to-end setup of marketing automation workflows using Mautic and Zoho Campaigns, including tagging, segmentation, and trigger-based email journeys. Achieved a 25% improvement in lead-to-MQL conversion rate, reduced email drop-offs by 30%, and increased webinar attendance by 60%.

Marketing Automation Mautic Zoho Campaigns Power BI Zoho Lead Generation Campaign Management Data Analysis

Marketing Program Manager

Grow10X Pty Ltd

Nov 2019 - Feb 2024 (4 years 3 months)

Executed automated campaigns across email, LinkedIn, and paid channels for B2B pharma, biotech, and SaaS clients. Increased MQL-to-SQL conversion by 40%, maintained 100% client retention across accounts, and doubled open rates over a 6-month cycle.

LinkedIn Power BI Google Sheets Campaign Optimization Marketing Strategy

Sales Executive

Stockholding Corporation of India Ltd

Nov 2018 - Oct 2019 (11 months)

Developed new customer relationships through cold outreach and lead nurturing. Met and exceeded monthly sales targets through upselling and cross-selling services.

Cold Outreach Lead Nurturing Sales Targets Upselling Cross Selling Customer Relationship Management Sales Strategy Business Development Negotiation

Business Analyst

Imaginet Ventures

May 2017 - Oct 2018 (1 year 5 months)

Supported digital marketing initiatives, including SEO and paid ads performance monitoring. Translated stakeholder requirements into actionable digital marketing and web analytics goals.

Digital Marketing SEO Paid Marketing Web Analytics Performance Monitoring Stakeholder Management Data Analysis Reporting

Education

Degrees, certifications, and relevant coursework

Sri Krishna College of Engineering and Technology

MBA, Marketing & Human Resources

Completed a Master of Business Administration with a dual specialization in Marketing and Human Resources. Gained comprehensive knowledge in strategic marketing, human resource management, and business operations.

Sree Narayana Guru College of Arts and Science

Bachelor of Commerce, Commerce

Obtained a Bachelor of Commerce degree, focusing on core business principles and financial management. Developed foundational skills in accounting, economics, and business administration.