Open to opportunities

MD SHAKIR

@mdshakir

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Operations and marketing automation leader driving data-backed campaign performance.

India

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What I'm looking for

I am seeking a senior role in marketing operations or program management where I can lead automation initiatives, improve processes, and collaborate cross-functionally to drive measurable campaign and business outcomes.

I am an operations and marketing automation leader with 9+ years of experience across EdTech and IT, focused on Operations, Transition, and Transformation. I specialize in orchestrating cross-functional teams to deliver scalable solutions that align with business goals.

At Chegg, I led end-to-end marketing automation across email, SMS and push channels, achieving 99% SLA compliance and improving campaign delivery efficiency by 25% through structured goal-setting and KPI tracking.

I drove data-driven experimentation to optimize Open Rate, CTR, and Conversion Rate, increasing overall campaign ROI by 15–20%, and implemented process automation and data hygiene initiatives that cut campaign TAT by 30% while maintaining GDPR/CAN-SPAM compliance.

I hold an MBA in Marketing & Operations and a B.Tech in Information Technology, and I am Six Sigma Green Belt, Scrum Master certified, and certified in HubSpot Marketing Hub and Google Analytics. I partner with product, CRM, analytics and tech teams to design automated customer journeys and scalable programs.

Experience

Work history, roles, and key accomplishments

Current

Team Lead - Expert Ops

Current

Chegg India Pvt Ltd

Oct 2023 - Present (2 years 4 months)

Led end-to-end marketing automation operations across email, SMS and push channels, ensuring 99% SLA compliance and driving a 25% improvement in campaign delivery efficiency while increasing campaign ROI by 15–20%.

Marketing Automation Braze HubSpot Jira SQL Campaign Optimization Stakeholder Management Process Improvement

Specialist - Expert Ops

Chegg India Pvt Ltd

Apr 2022 - Sep 2023 (1 year 5 months)

Owned end-to-end program strategy and project delivery to improve business metrics, guided cross-functional teams as SME, and launched initiatives to enhance operational efficiency and scalability.

Program Management Stakeholder Engagement Data Analysis Project Delivery Process Optimization Risk Management

Senior Associate

Chegg India Pvt Ltd

Jan 2018 - Mar 2022 (4 years 2 months)

Managed networks of freelance experts and project trainees, improved business processes across operations, and managed vendor and client relationships to support large-scale engagement.

People Management Process Improvement Vendor Management Operations Management Data Driven Decision Making

Associate

Chegg India Pvt Ltd

Oct 2016 - Jan 2018 (1 year 3 months)

Executed customer engagement and expert outreach programs via email, SMS and calls, driving onboarding and retention of freelance subject matter experts using data-driven insights.

Customer Engagement Email Marketing SMS OBD Outreach Onboarding Data Analysis Campaign Execution Retention

Market Research Analyst

Isource Opportunities

Jun 2015 - Sep 2016 (1 year 3 months)

Conducted end-to-end lead generation and market research, prepared weekly deliverables and reports, and delivered market intelligence to drive business development and client servicing.

Market Research Lead Generation Database Management Client Servicing Competitive Analysis Reporting