MD SHAKIR
@mdshakir
Operations and marketing automation leader driving data-backed campaign performance.
What I'm looking for
I am an operations and marketing automation leader with 9+ years of experience across EdTech and IT, focused on Operations, Transition, and Transformation. I specialize in orchestrating cross-functional teams to deliver scalable solutions that align with business goals.
At Chegg, I led end-to-end marketing automation across email, SMS and push channels, achieving 99% SLA compliance and improving campaign delivery efficiency by 25% through structured goal-setting and KPI tracking.
I drove data-driven experimentation to optimize Open Rate, CTR, and Conversion Rate, increasing overall campaign ROI by 15–20%, and implemented process automation and data hygiene initiatives that cut campaign TAT by 30% while maintaining GDPR/CAN-SPAM compliance.
I hold an MBA in Marketing & Operations and a B.Tech in Information Technology, and I am Six Sigma Green Belt, Scrum Master certified, and certified in HubSpot Marketing Hub and Google Analytics. I partner with product, CRM, analytics and tech teams to design automated customer journeys and scalable programs.
Experience
Work history, roles, and key accomplishments
Team Lead - Expert Ops
Chegg India Pvt Ltd
Oct 2023 - Present (2 years 4 months)
Led end-to-end marketing automation operations across email, SMS and push channels, ensuring 99% SLA compliance and driving a 25% improvement in campaign delivery efficiency while increasing campaign ROI by 15–20%.
Specialist - Expert Ops
Chegg India Pvt Ltd
Apr 2022 - Sep 2023 (1 year 5 months)
Owned end-to-end program strategy and project delivery to improve business metrics, guided cross-functional teams as SME, and launched initiatives to enhance operational efficiency and scalability.
Senior Associate
Chegg India Pvt Ltd
Jan 2018 - Mar 2022 (4 years 2 months)
Managed networks of freelance experts and project trainees, improved business processes across operations, and managed vendor and client relationships to support large-scale engagement.
Associate
Chegg India Pvt Ltd
Oct 2016 - Jan 2018 (1 year 3 months)
Executed customer engagement and expert outreach programs via email, SMS and calls, driving onboarding and retention of freelance subject matter experts using data-driven insights.
Market Research Analyst
Isource Opportunities
Jun 2015 - Sep 2016 (1 year 3 months)
Conducted end-to-end lead generation and market research, prepared weekly deliverables and reports, and delivered market intelligence to drive business development and client servicing.
Education
Degrees, certifications, and relevant coursework
VIT Business School
Master of Business Administration, Marketing & Operations
2012 - 2014
Completed an MBA with specialization in Marketing and Operations from VIT Business School between 2012 and 2014.
Aligarh College of Engineering & Technology
Bachelor of Technology, Information Technology
2008 - 2012
Completed a Bachelor of Technology in Information Technology from Aligarh College of Engineering & Technology from 2008 to 2012.
Availability
Location
Authorized to work in
Job categories
Skills
Interested in hiring MD?
You can contact MD and 90k+ other talented remote workers on Himalayas.
Message MDFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
