Open to opportunities

Niko Maenpaa

@nikomaenpaa

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I drive measurable growth through SEO, paid media, CRO, and automation.

Spain

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What I'm looking for

I'm looking to drive measurable growth through integrated SEO, paid media, CRO, analytics, and lifecycle automation, while collaborating across marketing, customer experience, design, and operations teams.

I've scaled growth for 100+ clients through data-driven SEO, paid media, CRO, website optimization, and lifecycle automation. As a Marketing Strategist on Google's Ads Team, I advised agencies on performance marketing, campaign structure, and growth strategy across 450+ B2B clients.

I've improved organic visibility through technical SEO and content architecture, managed Google, Meta, LinkedIn, and Bing campaigns, and increased email marketing performance by 2x through automation and funnel optimization. My work combines analytics, tracking, technical integrations, and conversion-focused development to improve customer journeys and business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Client Growth Expert

Current

Freelancing - Marketing Agency

Jan 2023 - Present (3 years 7 months)

Scaled growth for 100+ clients by executing data-driven SEO, paid media, CRO, and website optimization strategies. Designed, developed, and optimized websites (WordPress/WooCommerce), improving UX, conversion rates, and overall performance.

SEO Paid Media CRO WordPress WooCommerce Technical SEO Content Architecture Google Ads Meta LinkedIn Email Marketing Funnel Optimization

Marketing Strategist – Agency Growth

Google - Ads Team

Jan 2022 - Dec 2024 (2 years 11 months)

Acted as a strategic advisor to marketing agencies, guiding performance marketing, campaign structure, and growth strategy across 450+ B2B clients. Consulted agencies on optimizing Google Ads ecosystems, improving ROI, cost efficiency, and overall campaign performance.

Google Ads Paid Media Campaign Strategy Growth Strategy B2B ROI Optimization Efficiency Data Analysis A B Testing Multivariate Testing Funnel Strategy Team Coaching

CRM / Operation Manager

Appcom Beacon Boost LTD / SevenMedia

Jan 2021 - Dec 2022 (1 year 11 months)

Led customer service operations and improved overall customer experience. Implemented automated marketing lifecycle strategies across email, SMS, and push channels, and executed business development initiatives to drive growth.

Customer Service Operations Customer Experience Marketing Automation Email Marketing SMS Marketing Push Notifications Lifecycle Marketing Business Development Branding UX

CRM Coordinator / Account Manager

Avento LTD

Jan 2019 - Dec 2021 (2 years 11 months)

Led cross-functional collaboration between marketing, email, support, and design teams to execute integrated lifecycle campaigns. Improved customer retention and reactivation rates through targeted CRM and lifecycle optimization strategies.

CRM Account Management Campaign Strategy Cross Functional Collaboration Customer Retention Customer Journey Market Analysis Sales Performance

Team Leader & Product Troubleshooting Expert

Netflix & Microsoft

Jan 2017 - Dec 2019 (2 years 11 months)

Led and managed SWE & FI customer support teams, consistently exceeding performance KPIs and customer satisfaction targets. Improved operational efficiency and customer experience by resolving complex technical issues across Windows and Office 365 environments.