Diego Polanco

Digital analytics and optimization, including defining tagging plans, implementing TMS and analytics tools, building automated dashboards, conducting CRO audits and A/B testing, and contributing to R&D projects and methodology improvements.

Expertise in CRO through data-driven strategies, user behavior analysis, A/B and multivariate testing, advanced personalization, and cross-functional collaboration to drive growth and optimize user experience.

Skilled in measurement strategy, funnel optimization, technical tracking implementation, data-driven experimentation, performance analysis, and building custom dashboards to deliver actionable insights and drive business growth.

Analyzed digital operations to define KPIs and identify improvement opportunities. Developed growth-focused CRO strategies to enhance digital performance.

Conducted business analysis and process improvements to enhance operational efficiency. Focused on KPI monitoring and strategic collaboration with business teams.

Managed advertising budgets and optimized campaign reach on digital platforms to maximize ROI. Developed and optimized affiliate marketing campaigns.

Manage Marketing Operations: Implemented A/B tests, SEM, email marketing, and social media to optimize campaign performance.

Funnel & Growth Channel Optimization: Improved acquisition, activation, and retention strategies, optimizing conversion across all funnel stages.

Data-Driven Marketing: Analyzed and segmented data to personalize the user experience and enhance conversion rates.

Experienced in business management, overseeing sales, customer service, purchasing, and operations to support growth. Skilled in growth marketing and digital advertising via Google Ads, social media, and email, driving acquisition and retention. Strong background in data analysis and optimization through KPI tracking and A/B testing. Expertise in automation and operational efficiency.

Executed sales strategies through client prospecting and market analysis to drive growth. Managed relationships with affiliated establishments for strategic alliances.

Completed a certificate in Global Economy, focusing on international economic principles and their applications.

Studied global economic principles and their impact on business and policy.

Earned a Bachelor's degree in Business Administration, focusing on management principles and business operations.