Open to opportunities

Diego Polanco

@diegopolanco

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Experienced CRO consultant specializing in data-driven growth strategies.

Spain

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What I'm looking for

I am looking for a role that values data-driven decision-making and offers opportunities for professional growth.

I am a professional with over 12 years of experience as a Conversion Rate Optimization (CRO) consultant, specializing in data analysis and e-commerce. My journey has been marked by a commitment to enhancing conversion rates through data-driven strategies and a deep understanding of user behavior. I have successfully spearheaded projects across various sectors and markets, collaborating with companies in Spain, Latin America, the USA, the Netherlands, and Portugal.

In my recent role at MakingScience, I focused on measurement strategy and funnel optimization, creating data-driven strategies to enhance conversion at each stage of the funnel. My expertise in A/B and multivariate testing, along with advanced personalization techniques, has allowed me to significantly improve user experiences and boost conversions. I thrive in cross-functional collaboration, partnering with UX/UI, web development, and marketing teams to implement effective growth strategies.

Experience

Work history, roles, and key accomplishments

Current

CRO Consultant

Current

MakingScience

May 2023 - Present (2 years)

Professional with over 12 years of experience in Conversion Rate Optimization (CRO) and data analysis. Specializes in implementing data-driven strategies to enhance conversion rates through user behavior analysis, experimentation, and cross-functional collaboration.

CRO Data Analysis User Behavior Analysis Cross Functional Collaboration Growth Strategies Personalization Funnel Optimization

Data & CRO Consultant

MakingScience

Jun 2022 - May 2023 (11 months)

Focused on creating data-driven strategies for conversion optimization at each funnel stage. Responsible for technical implementation and performance tracking through A/B testing and dashboard reporting.

Data Driven Funnel Optimization GTM A B Testing Performance Tracking Looker Studio Technical Implementation Conversion Rate Optimization Metrics Analysis

Digital Analyst

fiftyx

Jul 2021 - Jul 2022 (1 year)

Analyzed digital operations to define KPIs and identify improvement opportunities. Developed growth-focused CRO strategies to enhance digital performance.

KPIs CRO Performance Optimization Growth Strategies Metrics Analysis Process Improvement SaaS Optimization

Business Data Analyst

menudeldia.com

Nov 2020 - Jul 2021 (8 months)

Conducted business analysis and process improvements to enhance operational efficiency. Focused on KPI monitoring and strategic collaboration with business teams.

Business Analysis Process Improvement KPIs Data Analysis SaaS Optimization Digital Marketing Growth Strategies

Media Buyer

Adiktive

Jan 2020 - Oct 2020 (9 months)

Managed advertising budgets and optimized campaign reach on digital platforms to maximize ROI. Developed and optimized affiliate marketing campaigns.

Media Buying ROI Optimization Campaign Management Affiliate Marketing Digital Advertising Budget Management Performance Optimization Strategic Partnerships Data Analysis

Growth Marketer

menudeldia.com

Jan 2019 - Dec 2019 (11 months)

Oversaw marketing operations including A/B testing, SEM, and email marketing to optimize campaign performance and enhance user acquisition and retention.

Growth Marketing A B Testing SEM Email Marketing Campaign Optimization User Acquisition Retention Data Analysis Digital Advertising Performance Metrics

Growth Marketer

CuponClub

Oct 2013 - Jan 2015 (1 year 3 months)

Executed sales strategies through client prospecting and market analysis to drive growth. Managed relationships with affiliated establishments for strategic alliances.