Open to opportunities

Diego Polanco

@diegopolanco

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Experienced CRO & digital analytics specializing in data-driven growth strategies.

Spain

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What I'm looking for

I am looking for a role that values data-driven decision-making and offers opportunities for professional growth.

I am a professional with over 12 years of experience as a Conversion Rate Optimization (CRO) consultant, specializing in data analysis and e-commerce. My journey has been marked by a commitment to enhancing conversion rates through data-driven strategies and a deep understanding of user behavior. I have successfully spearheaded projects across various sectors and markets, collaborating with companies in Spain, Latin America, the USA, the Netherlands, and Portugal.

Experience

Work history, roles, and key accomplishments

Analytics & Conversion Senior Consultant

Converteo

Apr 2025 - Aug 2025 (4 months)

Digital analytics and optimization, including defining tagging plans, implementing TMS and analytics tools, building automated dashboards, conducting CRO audits and A/B testing, and contributing to R&D projects and methodology improvements.

Conversion Rate Optimization Google Tag Manager Kameleoon Digital Analytics

CRO Consultant

Making Science

May 2023 - Mar 2025 (1 year 10 months)

Expertise in CRO through data-driven strategies, user behavior analysis, A/B and multivariate testing, advanced personalization, and cross-functional collaboration to drive growth and optimize user experience.

CRO Data Analysis User Behavior Analysis Cross Functional Collaboration Growth Strategies Personalization Funnel Optimization

Data & CRO Consultant

Making Science

Jun 2022 - May 2023 (11 months)

Skilled in measurement strategy, funnel optimization, technical tracking implementation, data-driven experimentation, performance analysis, and building custom dashboards to deliver actionable insights and drive business growth.

Data Driven Funnel Optimization GTM A B Testing Performance Tracking Looker Studio Technical Implementation Conversion Rate Optimization Metrics Analysis

Digital Analyst

fiftyx

Jul 2021 - Jul 2022 (1 year)

Analyzed digital operations to define KPIs and identify improvement opportunities. Developed growth-focused CRO strategies to enhance digital performance.

KPIs CRO Performance Optimization Growth Strategies Metrics Analysis Process Improvement SaaS Optimization

Business Data Analyst

menudeldia.com

Nov 2020 - Jul 2021 (8 months)

Conducted business analysis and process improvements to enhance operational efficiency. Focused on KPI monitoring and strategic collaboration with business teams.

Business Analysis Process Improvement KPIs Data Analysis SaaS Optimization Digital Marketing Growth Strategies

Media Buyer

Adiktive

Jan 2020 - Oct 2020 (9 months)

Managed advertising budgets and optimized campaign reach on digital platforms to maximize ROI. Developed and optimized affiliate marketing campaigns.

Media Buying ROI Optimization Campaign Management Affiliate Marketing Digital Advertising Budget Management Performance Optimization Strategic Partnerships Data Analysis

Growth Marketer

menudeldia.com

Jul 2018 - Dec 2019 (1 year 5 months)

Manage Marketing Operations: Implemented A/B tests, SEM, email marketing, and social media to optimize campaign performance.

Funnel & Growth Channel Optimization: Improved acquisition, activation, and retention strategies, optimizing conversion across all funnel stages.

Data-Driven Marketing: Analyzed and segmented data to personalize the user experience and enhance conversion rates.

Growth Marketing A B Testing SEM Email Marketing Campaign Optimization User Acquisition Retention Data Analysis Digital Advertising Performance Metrics

Cofounder and manager

Floresinbox

Feb 2015 - Sep 2017 (2 years 7 months)

Experienced in business management, overseeing sales, customer service, purchasing, and operations to support growth. Skilled in growth marketing and digital advertising via Google Ads, social media, and email, driving acquisition and retention. Strong background in data analysis and optimization through KPI tracking and A/B testing. Expertise in automation and operational efficiency.

Conversion Rate Optimization Google Tag Manager Kameleoon Digital Analytics

Business Development

CuponClub

Oct 2013 - Jan 2015 (1 year 3 months)

Executed sales strategies through client prospecting and market analysis to drive growth. Managed relationships with affiliated establishments for strategic alliances.