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LC@alvaroalberdi
Strategic marketing executive with 10+ years of experience.
SpainI am a strategic marketing executive with over 10 years of experience in leading B2B SaaS and fintech marketing across Europe and the US. My career has been marked by a proven track record of building global marketing teams and driving revenue through scalable demand generation. I specialize in digital-led growth, brand positioning, and go-to-market execution, all aimed at delivering significant business impact and transforming teams.
Currently, I serve as the Head of Global Marketing at Planet, where I lead a diverse team of over 20 professionals across various marketing functions. My efforts have resulted in a 40% year-over-year improvement in Paid Media ROI and a fourfold increase in SEO traffic within just 11 months. I am passionate about aligning marketing strategies with sales and product operations to create cohesive and effective marketing initiatives.
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Work history, roles, and key accomplishments
PPPlanet Payment
Jan 2023 - Present (2 years 10 months)
Leading a global marketing team of over 20 members, focusing on demand generation, product marketing, and brand strategy. Achieved a 40% improvement in Paid Media ROI and scaled SEO traffic by 4x within 11 months.
PPPlanet Payment
Jan 2022 - Jan 2023 (1 year)
Established and led the digital marketing function focused on revenue generation, hiring a team of 6. Delivered consistent double-digit growth in MQLs and marketing-sourced pipeline.
CLCloudbeds
Jan 2021 - Jan 2022 (1 year)
Built and implemented an outbound process using various tools, achieving 100% YoY growth in organic business through an SEO revamp. Unified demand generation and digital marketing into a high-performing team.
AGALSA (National Express Group)
Jan 2018 - Feb 2018 (1 month)
Led the conversion rate optimization strategy, implementing A/B and multivariate testing to enhance site performance. Analyzed user behavior to provide actionable insights for product and development teams.
LALaunchmetrics
Mar 2014 - Apr 2017 (3 years 1 month)
Progressed through multiple roles, contributing to paid media, SEO, and marketing analytics. Built a KPI measurement system to track performance and supported product marketing with content improvements.
Degrees, certifications, and relevant coursework
ISDigital and New Media
2014 -
UCPsychology
2013 -
Software and tools used professionally
Optimize
VWO
Facebook Ads
Google Tag Manager
Looker
Data Studio
Salesforce
Mailchimp
Gmail
Google Analytics
Facebook Pixel
Facebook Analytics
Google Search Console
Slack
Microsoft Teams
HubSpot
Asana
ClickUp
Wrike
Ahrefs
SEMrush
Google Sheets
Microsoft Excel
AB Tasty
Optimizely
ZoomInfo
Pardot
Supermetrics
Microsoft Power BI
Google Ads
Hootsuite
Yoast
LinkedIn Ads
SpainYou can contact Álvaro and 90k+ other talented remote workers on Himalayas.
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