Álvaro Alberdi Cañizares

@alvaroalberdi

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Strategic marketing executive with 10+ years of experience.

Spain

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise to drive impactful marketing strategies.

I am a strategic marketing executive with over 10 years of experience in leading B2B SaaS and fintech marketing across Europe and the US. My career has been marked by a proven track record of building global marketing teams and driving revenue through scalable demand generation. I specialize in digital-led growth, brand positioning, and go-to-market execution, all aimed at delivering significant business impact and transforming teams.

Currently, I serve as the Head of Global Marketing at Planet, where I lead a diverse team of over 20 professionals across various marketing functions. My efforts have resulted in a 40% year-over-year improvement in Paid Media ROI and a fourfold increase in SEO traffic within just 11 months. I am passionate about aligning marketing strategies with sales and product operations to create cohesive and effective marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Planet Payment

Jan 2023 - Present (2 years 5 months)

Leading a global marketing team of over 20 members, focusing on demand generation, product marketing, and brand strategy. Achieved a 40% improvement in Paid Media ROI and scaled SEO traffic by 4x within 11 months.

Demand Generation Performance Marketing SEO Google Analytics Team Leadership Marketing Automation Funnel Optimization

VP of Digital Marketing

Planet Payment

Jan 2022 - Jan 2023 (1 year)

Established and led the digital marketing function focused on revenue generation, hiring a team of 6. Delivered consistent double-digit growth in MQLs and marketing-sourced pipeline.

Digital Marketing Team Leadership Paid Media SEO Revenue Marketing Analytics Funnel Optimization Performance Marketing

Director of Demand Generation

Cloudbeds

Jan 2021 - Jan 2022 (1 year)

Built and implemented an outbound process using various tools, achieving 100% YoY growth in organic business through an SEO revamp. Unified demand generation and digital marketing into a high-performing team.

Demand Generation SEO Outbound Marketing Team Leadership Marketing Analytics Digital Marketing Funnel Optimization Performance Marketing

Digital Analyst & CRO

ALSA (National Express Group)

Jan 2018 - Feb 2018 (1 month)

Led the conversion rate optimization strategy, implementing A/B and multivariate testing to enhance site performance. Analyzed user behavior to provide actionable insights for product and development teams.

CRO A B Testing User Behavior Analysis Digital Marketing Marketing Analytics SEO Funnel Optimization Performance Marketing Data Analysis

Digital Marketing Specialist

Launchmetrics

Mar 2014 - Apr 2017 (3 years 1 month)

Progressed through multiple roles, contributing to paid media, SEO, and marketing analytics. Built a KPI measurement system to track performance and supported product marketing with content improvements.