Open to opportunities

Macarena Lopez Mazzeo

@macarenalopezmazzeo

Message

I drive revenue with data-driven digital marketing automation and lifecycle optimization.

Spain

Message

What I'm looking for

I’m looking for a digital marketing leadership role where I can drive pipeline growth with marketing automation, align marketing and sales via CRM/lifecycle optimization, and use analytics/AI to deliver measurable ROI.

I’m a Senior Digital Marketing & Marketing Automation leader with 10+ years of experience driving revenue growth through data-driven strategies, customer lifecycle optimization, and marketing technology. In my current role as EMEA Digital Marketing Manager, I lead EMEA digital marketing strategy to improve lead conversion and operational efficiency through scalable automation frameworks and multi-channel campaign optimization.

I bring deep expertise in Salesforce, Marketo, and Eloqua, with a track record in lead generation, segmentation, personalization, and campaign performance optimization across EMEA and global markets. I also sharpened my approach through experience as a Global Marketing Segmentation Leader and as a Strategic Marketing & Technology Consultant—advising clients on MarTech stack implementation, lead scoring, lifecycle marketing frameworks, and full-funnel acquisition, nurturing, and retention.

Experience

Work history, roles, and key accomplishments

Current

EMEA Digital Marketing Manager

Current

Terumo Europe

Jan 2022 - Present (4 years 3 months)

Led EMEA digital marketing strategy, driving pipeline growth through data-driven campaigns and marketing automation. Aligned sales and marketing via CRM lifecycle optimization and optimized multi-channel campaigns to improve engagement, lead conversion, and ROI.

Marketing Automation Lifecycle Marketing Lead Nurturing Data Analytics & Reporting AI in Marketing Conversion Rate Optimization

Global Marketing Segmentation Leader

Agilent Technologies

Jan 2017 - Jan 2022 (5 years)

Built global marketing segmentation strategies to improve targeting, engagement, and campaign effectiveness through data-driven personalization. Partnered with cross-functional teams to align segmentation with business objectives and improve customer acquisition and retention.

Segmentation Customer Journey Mapping Data Analytics & Reporting Strategic Targeting Cross functional Leadership Conversion Optimization

Marketing & Technology Consultant

SuccessFlow

Jan 2017 - Jan 2018 (1 year)

Advised clients on marketing automation strategy and MarTech stack implementation, delivering full-funnel programs for acquisition, nurturing, and retention. Implemented lead scoring and lifecycle marketing frameworks to improve conversion rates.

Marketing Automation Lead Scoring Lifecycle Marketing Full Funnel Marketing Conversion Optimization Customer Journey Mapping

Strategic Marketing Consultant

Blueprint

Jan 2015 - Jan 2017 (2 years)

Designed and executed marketing automation campaigns across industries, developing workflows, campaign logic, and attribution models. Improved ROI through performance tracking and continuous campaign optimization.

Marketing Automation Campaign Optimization ROI Measurement Conversion Optimization Digital Strategy Marketing Analytics