Open to opportunities

Maria Bolaños Alfonso

@mariabolaosalfonso

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Performance marketing strategist with 12+ years of experience.

Spain

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic thinking, allowing me to drive impactful marketing campaigns while collaborating with innovative teams.

I am a performance marketing strategist with over 12 years of experience in leading paid campaigns and developing lead generation strategies for global service-based businesses. My expertise lies in managing paid media across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, where I have successfully optimized CPA and CPL goals while building effective lead pipelines.

Throughout my career, I have worked with diverse teams across international markets, including Spain, Portugal, Italy, China, and Australia. I pride myself on my ability to brief creative teams effectively, track performance data meticulously, and leverage insights to refine campaign strategies. My strong track record in managing substantial paid budgets and mentoring junior marketers has equipped me with the skills necessary to drive high-impact B2B campaigns.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Consultant

Current

Freelance

Feb 2017 - Present (8 years 5 months)

Planned and executed paid ad campaigns (Google Ads, Meta Ads, LinkedIn) with a focus on lead generation and CPL control. Managed and optimised B2B performance campaigns using Smart Bidding strategies, achieving a 20% increase in qualified leads.

Google Ads Meta Ads LinkedIn Ads Lead Generation Creative Briefing Performance Tracking

Marketing & Business Development Manager

Lantern

Nov 2020 - Jun 2023 (2 years 7 months)

Owned paid campaign planning and delivery across Google Ads and Meta, contributing to a 20% increase in lead quality. Aligned lead generation efforts with CRM automation and supported campaign pacing and optimisation.

Google Ads Meta Ads Lead Generation Lead Automation Stakeholder Management

E-commerce & Marketing Manager

ERGO

Jan 2015 - Jan 2017 (2 years)

Oversaw regional paid media budgets and implemented digital acquisition strategies, increasing revenue by 22% and decreasing CPL by 15%. Deployed targeted ads and collaborated on multichannel strategies including web, email, and social.

Paid Media Budget Management ROI Reporting

Marketing Consultant

Independent

Feb 2013 - Dec 2014 (1 year 10 months)

Designed paid and organic marketing strategies for small and mid-sized businesses. Improved client visibility and engagement through strategic placement and performance-focused execution.

Paid Marketing Organic Marketing Marketing Strategy Engagement

Education

Degrees, certifications, and relevant coursework

Universidad Complutense de Madrid

Master in Marketing, Marketing

Completed a Master's degree in Marketing, focusing on advanced marketing strategies and practices. Gained expertise in various aspects of marketing.

Universidad Javeriana

Bachelor's in Business Administration, Business Administration

Obtained a Bachelor's degree in Business Administration, covering core business principles and management. Developed a strong foundation in business operations.