Open to opportunities

Eduardo Montano

@eduardomontano

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Data-driven digital marketing specialist driving lead generation and audience growth.

Spain

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What I'm looking for

I’m looking to deliver performance marketing and SEO that grows audiences and generates leads, working hands-on with Meta Ads, analytics, and content strategy in collaborative, remote-friendly teams.

I’m a Digital Performance Marketer focused on growing audiences and generating qualified leads across B2B and B2C. I build data-driven strategies that connect Meta Ads, SEO, and analytics to improve engagement and conversion performance.

In my recent roles, I contributed to increasing engagement by 35% and brand visibility by 40% through structured content strategy and campaign optimization. I’m experienced managing marketing initiatives independently in remote environments, taking them from planning and execution to tracking and reporting with Google Analytics 4 and Meta Ads Manager.

I also lead end-to-end digital marketing projects for multiple brands as a Freelance Digital Marketing & Growth Specialist, serving as the main point of contact from strategy to execution. I use market research, performance metrics (reach, engagement, leads, CTR), and continuous optimization to translate insights into better outcomes.

Experience

Work history, roles, and key accomplishments

Freelance Digital Marketing

Freelance

Jan 2024 - Oct 2025 (1 year 9 months)

Managed end-to-end digital marketing projects for 4+ brands, serving as main point of contact from strategy through execution. Planned social media content and reels, supported Meta Ads for brand awareness and lead generation, and optimized SEO and campaigns using performance metrics such as reach, engagement, leads, and CTR.

Meta Ads Lead Generation Social Media Content SEO Website Optimization performance reporting Campaign Optimization KPI Analysis

Marketing Professional

Ingeniería y Soluciones Especializadas S.A.S

Nov 2022 - Sep 2023 (10 months)

Conducted market research to define customer segments and build tailored growth strategies, delivering social media campaigns that increased engagement by 35% and brand awareness by 40%. Improved organic visibility through SEO keyword research and website content optimization while coordinating multi-channel marketing efforts across departments.

Market Research Customer Segmentation Social Media Strategy Content Strategy SEO Keyword Research Website Optimization Brand Awareness Cross Functional Collaboration Multi channel Marketing

Marketing & Journalism Specialist

Televista Innova S.A.S

Mar 2021 - Apr 2022 (1 year 1 month)

Created, edited, and published digital content across websites and social media, coordinating with video, audio, and design teams to deliver multimedia projects. Evaluated event and promotional performance and provided data-driven recommendations to improve attendance and user engagement.

Digital Content Creation Content Editing Social Media Publishing Multimedia Production Performance Analysis Event Marketing Audience Engagement

Education

Degrees, certifications, and relevant coursework

EAE Business School

Master’s Degree in Sports Management, Sports Management

2025 - 2026

Master’s degree program in Sports Management.

ILAC Toronto

Advanced English Certificate (C1 Level), English Language

2023 - 2024

Advanced English certificate (C1 level).

Universidad del Norte

Diploma in Digital Marketing & Innovation, Digital Marketing & Innovation

2022 -

Completed a diploma focused on Digital Marketing & Innovation.

Universidad del Norte

Bachelor’s Degree in Social Communication & Journalism, Social Communication & Journalism

2017 - 2022

Bachelor’s degree in Social Communication & Journalism, covering topics such as audiovisual media, journalism, corporate communication, and digital marketing.