Looking for a job

Janire Santibáñez

@janiresantibez

Growth Marketing Manager at Dynamics VR who increased MQLs by 60% through campaign optimization and high-converting lead magnets.

Spain

Message

At Dynamics VR, I designed an end-to-end digital strategy from scratch for B2B SaaS in healthtech, covering analytics, SEO, paid media, and HubSpot automation. I increased MQLs by 60% and improved MQL-to-SQL conversion by 35% through campaign optimization, lead scoring, and automated workflows.

Previously, at Astara and Subaru, I worked across digital analytics, SEO, SEM, paid media, and CRO in automotive. My work included strategies that increased lead generation by 120% at Astara and campaigns that increased organic traffic by 30% at Subaru.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Dynamics VR

Jan 2026 - Present (10 months)

Designed and developed an end-to-end digital strategy from scratch, including analytics, SEO, paid media setup, and HubSpot automation, focused on lead generation. Drove a 60% increase in MQLs and improved MQL-to-SQL conversion rate by 35%.

SEO SEM CRO Paid Media Google Ads Meta LinkedIn HubSpot Marketing Automation Lead Generation Analytics Webinars

Digital Marketing Manager & Data Analyst

Astara

Jan 2022 - Dec 2025 (3 years 11 months)

Headed digital analytics, SEO, paid media, SEM, and CRO for automotive brands. Coordinated CRO projects with a +30% impact on test drive conversion rate and increased lead generation by 120%.

Digital Analytics SEO SEM Paid Media CRO Google Ads Meta Web Development Social Media Content Management

Digital Marketing Manager

Subaru

Jan 2016 - Dec 2022 (6 years 11 months)

Headed digital analytics, SEM, SEO, and online campaigns. Managed online advertising campaigns that generated a 25% conversion rate and a 35% increase in traffic.