Open to opportunities

Sonia Lopez-Segura

@sonialopez-segura

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Digital marketing manager driving growth with SEO, AI and international experience.

Spain

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What I'm looking for

I seek a growth-focused role using SEO, paid media, CRM and AI to drive measurable traffic, leads and process efficiency in an international, collaborative team.

I am a results-driven digital marketing professional with extensive international experience across real estate, B2B, travel, music and automotive industries. I specialise in SEO, paid media, CRM, automation and AI-enabled optimisation to deliver measurable growth.

At Grupo CASA I implemented a 360º digital strategy including SEO, Google Ads, paid social, email marketing and CRM, using AI daily; this work produced a 30x increase in monthly website traffic within 12 months and reduced the sales cycle by 95%.

I have led B2B international marketing programs, managed cross-cultural teams and founded a student marketing club where I organised events for up to 400 attendees. My consulting background includes ERP and HR systems projects where I gathered requirements, configured modules and supported global launches.

I seek to combine technical SEO, data-driven paid media and AI localisation to optimise customer journeys and business workflows while contributing to collaborative, growth-focused teams.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & AI Consultant

Current

Freelance

Jan 2024 - Present (2 years 1 month)

Manage digital growth for international clients across travel, music and automotive sectors; run SEO audits, optimise AI-based localization, and streamline CRM workflows to improve marketing performance and efficiency.

SEO Localization CRM Social Media Strategy Email Marketing Marketing Automation Analytics

Digital Marketing Manager & International Sales

Grupo CASA

Jan 2021 - Jan 2024 (3 years)

Developed and executed a 360° digital marketing strategy (SEO, Google Ads, paid social, email, CRM, automation) that increased monthly website traffic 30x in 12 months and reduced the sales cycle by 95%.

SEO Google Ads Paid Social Email Marketing CRM Marketing Automation Project Management Analytics

International B2B Digital Marketing Manager

SPG Certificación

Jan 2018 - Jan 2021 (3 years)

Built and implemented a global 360° digital marketing strategy across Spain, Americas and India covering SEO, Google Ads, social media, email marketing and team management to drive B2B growth.

B2B Marketing SEO Google Ads Social Media Management Email Marketing Team Leadership International Marketing Analytics

Founder & Team Lead

BeMarkt

Jan 2014 - Jan 2019 (5 years)

Founded and led a student marketing club, organising events and managing branding, online/offline marketing and team recruitment for events of up to 400 attendees.

Event Planning Branding Team Leadership Social Media Recruitment Offline Marketing Public Speaking

SAP Consultant

Ernst & Young

Jan 2017 - Dec 2017 (11 months)

Managed global migration to SAP TMS for NH Hotels by gathering requirements, configuring modules, integrating systems and resolving incidents to ensure global service continuity.

Requirements Gathering System Configuration Integration Incident Management

SAP Consultant

Accenture

Jan 2016 - Jan 2017 (1 year)

Consulted for TSB Bank HR to design and deploy SuccessFactors modules, facilitated workshops to gather requirements, and built online Recruiting and Careers sites.

SAP SuccessFactors HR Consulting Workshops Requirements Gathering Change Management