Looking for a job

Tomás Felipe Mora Caris

@tomsfelipemoracaris

Message

I build acquisition, activation and lifecycle growth systems that improve conversion and scale paid media performance.

Spain

Message

What I'm looking for

I'm seeking Growth Marketing or Performance Marketing roles where I can own acquisition channels end to end, run experiments, improve activation and lifecycle performance, and scale what works.

I've driven acquisition, activation and lifecycle growth across fintech, agency and freelance work. At Global66, I led an AI-powered onboarding chatbot that increased first-24-hour activation by 15% and reduced support workload by 30%.

Most recently, I own Meta Ads for Tattersall, achieving 13.4x ROAS while reducing acquisition cost to roughly USD 30. I also built a Make, Strapi and Brevo automation system connecting lead capture, CRM and lifecycle messaging without manual handoffs.

Experience

Work history, roles, and key accomplishments

Current

Growth & Paid Media Consultant

Current

Tattersall

Jan 2026 - Present (8 months)

Owned Meta Ads end to end for a real estate client, achieving a 13.4x ROAS and reducing customer acquisition cost to roughly USD 30. Designed and built a marketing automation system using Make, Strapi, and Brevo to connect lead capture, CRM, and lifecycle messaging.

Meta Ads Marketing Automation Make Strapi Brevo CRM Lead Generation ROAS optimization

Growth Specialist

Global66

Jan 2023 - Dec 2025 (2 years 11 months)

Led implementation of an AI-powered onboarding chatbot, increasing new-user activation by 15% and reducing customer support workload by 30%. Developed predictive models and built dashboards to monitor experiments and funnel performance.

AI Chatbot Activation predictive modeling Tableau Looker A B Testing Funnel Analytics Loyalty Programs User Research

Growth Hacker

MIND Spa

Jan 2021 - Dec 2023 (2 years 11 months)

Implemented experimentation roadmap for financial services client, increasing email open and click-through rates by 140% and improving quotation conversion by 30%. Audited registration and booking flows for healthcare client and facilitated innovation workshops for banking client.

Experimentation Growth Hacking Email Marketing Conversion Rate Optimization User Research Innovation Workshops

Commercial Coordinator

Fundación Fútbol Más

Jan 2020 - Dec 2021 (1 year 11 months)

Presented foundation's impact to potential partners and prepared commercial proposals for B2B and B2C fundraising. Managed donor base and migrated donor data into automated reporting dashboards, structuring commercial pipeline in Salesforce.

Fundraising B2B Sales B2C Sales Salesforce Donor Management Data Migration Reporting

Education

Degrees, certifications, and relevant coursework

University of Leeds

MSc, Consumer Analytics and Marketing Strategy

2025 -

Currently completing an MSc in Consumer Analytics and Marketing Strategy, with coursework in Marketing Strategy, Marketing Analytics, Consumer Behaviour, Machine Learning in Practice, Big Data, Predictive Analytics, and Retail Modelling (GIS).