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Nikolay Nenchev

@nikolaynenchev

Senior Customer Success Manager at Printify & Printful, helping high-volume eCommerce merchants grow through product adoption and data-informed optimization.

Bulgaria

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At Printify & Printful, I help high-volume eCommerce merchants scale their Print-on-Demand businesses through strategic guidance, product expertise, and data-informed optimization. I guide merchants through onboarding and platform adoption, then work with them to identify blockers and turn business goals into clear action plans.

At Printify, I built a CRM-driven engagement process combining automated emails, outbound calls, and SMS that increased portfolio engagement from approximately 30% to 50%. I also used merchant performance and engagement data to spot growth opportunities and accounts needing proactive support.

Before that, I ran Maniere the Brand, an e-commerce store where I handled operations, inventory, budgeting, supplier sourcing, and product promotion. My earlier work at ABC Global LTD and Queste LTD included account management, sales, business development, and customer support.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Success Manager

Current

Printify & Printful

Apr 2025 - Present (1 year 6 months)

Owns strategic relationships with high-volume merchants, driving product adoption, retention, growth, and long-term success across the Printify and Printful platforms. Guides merchants through onboarding, platform adoption, and ongoing optimization, identifying blockers and translating business goals into clear action plans.

Customer Success Strategic guidance Product Adoption Retention Growth Onboarding Optimization Cross Functional Collaboration Mentorship Playbooks Workflow Management Process Improvement

Merchant Success Manager

Printify

Jan 2023 - Apr 2025 (2 years 3 months)

Managed and developed relationships with eCommerce merchants, focusing on product adoption, retention, growth, and long-term success. Built and scaled a CRM-driven engagement process, increasing portfolio engagement from approximately 30% to 50%.

Customer Success CRM Salesforce Pipedrive Startdeliver Email Sequences Outbound Calls SMS Data Analysis Cross Functional Collaboration Product Adoption Retention Growth

E-commerce Store Owner

Maniere the Brand

Jan 2021 - Jan 2023 (2 years)

Provided organizational leadership and established business vision to achieve sales, profit and revenue goals. Managed operations, inventory, finances, and marketing, including social media and product photography.

Ecommerce Business Management Inventory Management Financial Management Social Media Marketing Product Photography Supplier Negotiation Pricing Strategy Customer Service Sales Strategy

Key Account Manager

ABC Global LTD

Apr 2020 - Dec 2020 (8 months)

Managed and grew high-value client accounts, maintaining long-term relationships through consultative engagement. Identified expansion opportunities via deep customer needs analysis and strategic upselling.

Key Account Management Consultative Selling Upselling Cross Selling Negotiation CRM Customer Service Market Research Competitive Analysis Multilingual Communication

Sales Team Leader

ABC Global LTD

Nov 2019 - Apr 2020 (5 months)

Coordinated activities with other business units and departments, trained and instructed employees on duties and policies, and provided regular feedback. Created and implemented monthly KPI targets, driving team motivation and morale.

Team Leadership Training KPI Management Sales Management Recruitment Performance Monitoring Documentation Coordination

Sales Account Executive

ABC Global LTD

Jun 2016 - Nov 2019 (3 years 5 months)

Attracted new business, investment and expansion opportunities, and closed long-term agreements through skillful negotiation. Surpassed sales and customer service targets, consistently exceeding established KPIs.

Sales Negotiation Marketing Customer Service CRM Lead Generation KPI Achievement Communication Skills

Business Development Representative

Queste LTD

Dec 2015 - Jun 2016 (6 months)

Conducted cold calling and maintained detailed product knowledge to advise customers. Documented calls in detail and scheduled phone calls between potential customers and sales representatives.

Cold Calling Product Knowledge Customer Service Documentation Communication Skills Lead Qualification

Store Manager

Tasty food & Pizza

May 2015 - Sep 2015 (4 months)

Resolved complex customer enquiries, disputes and complaints, and managed sales records, reconciled cash, and made bank deposits. Planned schedules, hired and trained employees, and oversaw store operations.

Store Management Customer Service Cash Handling Scheduling Training Inventory Management Sales Forecasting Team Supervision

Education

Degrees, certifications, and relevant coursework

SoftUni

College, Digital Marketing

2019 - 2020

Completed a college-level Digital Marketing program covering marketing fundamentals, content marketing, email marketing, Facebook marketing, Google Ads, SEO, Google Analytics, digital creative, and e-commerce.