Looking for a job

Nauman Ali

@naumanalidm

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I am a results-driven paid ads specialist optimizing ROAS across Meta, TikTok, and Google for eCommerce and SaaS.

Pakistan

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What I'm looking for

I seek a remote or hybrid role leading paid social acquisition where I can optimize ROAS and CPA, run data-driven testing and reporting, collaborate with creative and dev teams, and scale eCommerce or SaaS growth; open to relocating to Dubai, US, or Australia.

I am a results-driven paid ads manager with over seven years of experience creating and optimising high-performing campaigns across eCommerce, SaaS, lead generation, and B2B/B2C brands.

I have managed $660k+ in ad spend and consistently generated 4x+ ROAS for multiple clients; I scaled revenue from £696 to over £120,345 for one client and drove A$51.4K on A$15K ad spend for another.

I specialise in Meta Ads, TikTok, Google Ads, Google Analytics, Facebook Pixel and performance reporting, and I thrive in remote, client-facing roles leading A/B testing, cross-functional collaboration, and data-driven optimisation. I am open to relocation to Dubai, the United States, or Australia.

Experience

Work history, roles, and key accomplishments

Performance Marketing Mgr & Lead

NIU Enterprises

Mar 2026 - Jun 2026 (3 months)

Managed Meta Ads and Google Ads for two EU Shopify stores, running A/B tests across creative, ad copy, and audiences while reallocating budgets weekly using CPC/CPA/ROAS. Implemented Meta Conversions API and server-side GTM tracking with Consent Mode v2 to maintain GDPR-compliant attribution.

Meta Ads Google Ads Search Ads Shopping Ads Performance Max Budget Management Bid Strategy Audience Targeting A B Testing CPC CPA ROAS Meta Conversions API Server Side GTM Consent Mode V2 GDPR Shopify

Current

Performance Marketing Lead

Current

Independent

Jul 2020 - Present (6 years)

Key Achievements:
- Furniturebunny.co.uk: Achieved £420,000+ Revenue on £45K Spend (8.33 ROAS).
- Halitesalts.co.uk: Showed 375% Year-Over-Year Growth with total sales of £120,345.05.
- TangleCreations.com: Generated high-volume sales of $538,197.55 Total and 17,339 Total orders.
- Vinh Giang (Lead Generation): Generated 51,990 Verified Leads and managed $660k+ Ad Spend.

Freelance Performance Marketing Spec

Remote

Jan 2021 - Jan 2026 (5 years)

Ran Meta Ads for clients, including generating 135,537 leads for Vinh Giang at $3.86 CPL, scaling Furniture Bunny to 9.3x ROAS, and growing Tangle Creations to $538,197 in Shopify revenue. Built Meta Pixel + CAPI tracking stacks and monitored Event Match Quality and post-iOS 14 tracking accuracy.

Meta Ads Lead Generation CPL Optimization ROAS optimization Account Structure and Targeting META Pixels Conversions API (CAPI)Event Match Quality iOS 14 Attribution Shopify Tracking Accuracy

Digital Marketing Lead

Tutoria.pk

Aug 2019 - Jul 2020 (11 months)

Built full-funnel lead generation for a self-study EdTech platform, generating 28,000+ qualified student leads and reducing CAC by 55% through conversion-focused funnels and CRO.

Meta Ads Lead Generation CRO Funnel Optimization Audience Targeting Creative Strategy Analytics

Digital Marketing Lead

Tutoria.pk

Aug 2019 - Jul 2020 (11 months)

Built Meta Ads lead campaigns for a national edtech platform, generating 28,000+ student leads. Reduced CPL by 50% through audience and bid restructuring.

Meta Ads Lead Generation Audience Targeting Bid Strategy CPL Optimization

Performance Marketing Manager

Mamango Pvt Ltd

Nov 2017 - Aug 2019 (1 year 9 months)

Managed paid social for 8 e-commerce stores with $24k–$32k daily ad spend, maintaining ≥2.5x ROAS and leading technical tracking implementations including Facebook Pixel and CAPI fixes for high-revenue merchants.

Paid Social ROAS Creative Testing Budget Management Facebook Pixel Shopify Attribution