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@naumanalich
I am a seasoned digital marketer driving scalable paid-media growth.
I am a seasoned digital marketing professional with 7+ years driving growth for eCommerce and SaaS businesses.
As Digital Marketing Head at Marketified and former Digital Marketing Manager at Halite Salts UK, I led paid-media strategies that scaled revenue from £696 to over £120,345 and delivered a 375% increase in total sales.
I build performance dashboards, run A/B tests, and optimize campaigns using granular targeting and lookalike audiences to reduce CPL and lift conversion rates—achieving a 60% improvement and an 8.54% conversion rate in recent roles.
Earlier roles produced A$51.4k in revenue on A$15k spend (ROAS 3.43), £420k in sales from a £45k ad spend (833% ROAS), and over 28,000 leads for an edtech startup; I combine tools like Meta Ads Manager, Google Analytics, Shopify and AI-driven workflows to deliver measurable ROI.
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Work history, roles, and key accomplishments
Marketified
Jul 2021 - Present (4 years 4 months)
Spearheading paid media strategies for multiple high-growth clients, consistently delivering results that exceed industry benchmarks.
Halite Salts UK
Apr 2024 - Nov 2024 (7 months)
Directed multi-channel marketing and Google/Facebook campaigns, scaling revenue from £696 to over £120,345 and increasing total sales by 375%.
Furniturebunny UK
Jun 2021 - Nov 2022 (1 year 5 months)
Managed £45k ad spend to drive £420k in sales, achieving an 833% ROAS and increasing brand reach and engagement by 300%.
Tutoria.pk
Aug 2019 - Jul 2021 (1 year 11 months)
Generated over 28,000 leads via targeted social media advertising, driving awareness and user acquisition for an educational startup.
Mamango Pvt Ltd
Nov 2017 - Aug 2019 (1 year 9 months)
Progressed from assistant to executive managing eight e-commerce stores, increasing organic traffic by 45% while supporting paid media operations.
Degrees, certifications, and relevant coursework
Bachelor of Science, Software Engineering
2013 - 2017
Completed a Bachelor of Science in Software Engineering at COMSATS Institute of Information Technology from 2013 to 2017.
Software and tools used professionally
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