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Hassan Nawaz

@hassannawaz2

Message

PPC & paid media specialist scaling Google and Meta campaigns with GA4/GTM tracking and automation.

Pakistan

Message

What I'm looking for

I’m looking for full-time remote work worldwide where I can scale Google Ads and Meta Ads for SaaS/B2B brands, own measurement with GA4/GTM + CAPI, and automate lead workflows for faster, higher-quality conversions.

I’m a performance marketer with 5+ years of experience planning, buying, and scaling paid media across Google Ads and Meta Ads for SaaS, B2B, and e-commerce brands. I build campaigns end-to-end and work effectively across time zones, delivering results for clients in the USA, Australia, and Saudi Arabia.

I’m especially strong in full-stack measurement: I implement GA4 and server-side Google Tag Manager, and I connect Meta Pixel + Conversions API (CAPI) with offline conversion tracking for clean attribution. This helps me tie ad spend directly to qualified leads and make reporting more decision-ready.

I also automate growth workflows using n8n and AI-driven lead workflows—capturing, routing, and nurturing prospects faster with minimal manual effort. From funnel strategy and CRO to retargeting and bid strategy, I focus on improving lead quality while reducing CPL/CPA.

Experience

Work history, roles, and key accomplishments

Current

PPC Expert

Current

Crecentech Systems

Dec 2025 - Present (7 months)

Own end-to-end paid campaign management across Google Ads and Meta for SaaS products, including strategy, targeting, builds, budgeting, and performance optimization. Built conversion tracking via GTM and GA4 and automated lead capture/routing/nurturing using n8n and AI-driven workflows.

Google Ads Meta Ads Conversion Tracking Google Tag Manager GA4 Marketing Attribution N8n Lead Routing Lead Nurturing Campaign Budgets Audience Targeting Performance Optimization

Digital Marketing Lead Specialist

IK Group of Companies

Sep 2023 - Nov 2025 (2 years 2 months)

Built a full-funnel B2B demand generation engine from scratch for SaaS and development services. Owned Meta Ads end-to-end and implemented a tracking/automation stack (Pixel + CAPI, UTM governance, CRM integration, lead routing/scoring, offline conversion feedback) to improve attribution and lead quality.

Meta Ads Instant Forms A B Testing Conversion Tracking Google Tag Manager GA4 META Pixels UTM Governance CRM Integration Lead Routing Lead Scoring performance reporting

Digital Marketing Manager

Ideate Growth

Apr 2022 - Aug 2023 (1 year 4 months)

Developed and executed paid and organic strategies for three e-commerce fashion brands, using optimized Google Ads and Meta Ads campaigns. Increased website traffic by 150%, social engagement by 200%, and online sales by 30%, while managing end-to-end social campaigns with content creation, scheduling, and analytics tracking.

Google Ads Meta Ads Paid Advertising Campaigns Content Scheduling

Digital Marketing Specialist

FRESME

Aug 2020 - Mar 2022 (1 year 7 months)

Developed and executed digital marketing strategies for multiple agency clients, delivering measurable increases in website traffic, social engagement, and online sales.