Open to opportunities

Azan Professional

@azanprofessional

Message

Performance marketer turning ad spend into predictable revenue with Google & Meta.

Pakistan

Message

What I'm looking for

I’m looking for remote-friendly performance marketing work where ad spend ties to revenue. I want teams that value accurate tracking, CAC/LTV-driven bidding, and CRO-backed creative testing so results are predictable and verifiable.

I’m a performance marketer focused on one outcome: turning ad budgets into revenue that’s measurable and predictable. With 3+ years running Google and Meta ads for DTC and B2C, I build systems where results match what you can verify in your own dashboard—no vanity metrics or guesswork.

I’ve handled monthly budgets from $15K to over $100K and improved unit economics by bringing blended CPA down 20–35%. I also lift landing-page conversions by 18–34% by briefing creative on what’s working, while using bidding around true CAC and LTV instead of platform ROAS.

To protect performance, I fix measurement first: re-engineering tracking via server-side GTM and Funnels/CRM, then implementing Meta CAPI with 99% match quality—recovering 15–25% of wasted spend. I bring full-funnel strategy, CRO-informed testing, and data storytelling across Google Ads (Search/PMax/YouTube) and Meta (DTC + lead gen) so growth scales cleanly.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketer

Current

AdParlor

Nov 2025 - Present (8 months)

Owned full-funnel Google and Meta paid strategy for global DTC/B2C accounts, tying spend to CRO and landing pages tied to revenue. Reduced blended CPA by 20–35% by rebuilding bidding around true CAC vs LTV and lifted landing-page CVR by 18–34% through landing-page testing and CRO.

YouTube Meta Ads Server Side Tracking GTM Meta CAPI GA4 Data Studio Conversion Rate Optimization (CRO)Loss Aversion Choice Architecture

Google & Meta Ads Specialist

Nativ Global

Jun 2024 - Nov 2025 (1 year 5 months)

Built data-backed creative and performance systems across Google and Meta campaigns for DTC/B2C, managing $40K–$100K+ monthly ad spend. Drove 15–20% QoQ performance lift via hook/angle testing and 50+ A/B tests to improve CTR and CVR while stabilizing CPA.

Google Ads Meta Ads Creative Strategy Hook Testing CTR Optimization CVR CRO

Google Ads Manager

Blixt Marketing Agency

Oct 2023 - Jun 2024 (8 months)

Managed and optimized Search, Shopping, and Display campaigns across multiple geographies, improving performance through tighter account structure. Improved Quality Score and lowered CPC using negative-keyword sculpting and continued measurement with GA4/GTM.

Shopping Display Meta Ads Quality Score Optimization GA4 GTM

Meta Ads Manager

S2S Marketing

Apr 2023 - Oct 2023 (6 months)

Ran end-to-end Meta campaigns including audience research, creative briefs, and pixel/event setup using server-side GTM and Meta CAPI. Generated 120–150 qualified real-estate leads per month at a stable $0.65–$0.95 CPL.

Meta Ads Server Side GTM Meta CAPI Google Data Studio Audience Research Pixel Setup