Yousaf Naeem

Led end-to-end Google Ads strategy for a major auto glass services brand, reducing Cost Per Order by 15% in the first quarter and optimizing search, display, remarketing, and local campaigns to increase high-intent leads.

Managed and optimized international Search, Shopping, Display, YouTube and Performance Max campaigns, implemented GA4 and GTM, and used Looker Studio for real-time reporting to improve audience insights and campaign performance.

Launched and scaled Google and social ad campaigns in the U.S., generating $90,000 in 3 months with 5x ROAS and leading Shopify managers and developers to improve landing pages and checkout conversion rates.

Built multi-channel digital strategies across Google, Meta and TikTok delivering 26x ROAS on seasonal campaigns and improving Merchant Center visibility and CTR by 300% through feed optimizations.

Developed full-funnel strategies across Google, Meta, Snapchat and LinkedIn, launched TikTok UGC video ads achieving 1M+ impressions/month, and led a digital team to double engagement rates.

Managed high-volume ad accounts across SaaS, e-commerce and education, reducing average CPA by 35% and improving CTR and conversions through extensive A/B testing and keyword strategy.

Led PPC strategy for e-commerce and service clients, increasing monthly traffic by 30% and boosting brand visibility across 70+ SKUs with a 400% uplift in visibility and 350% engagement growth.

Supported ad account structuring, keyword planning and negative keyword refinement, and assisted in ad copy and extension setup to align campaigns with customer journey stages.

Completed the Google Digital Marketing & eCommerce Professional Certificate covering core digital marketing and e-commerce skills.

Completed a Digital Marketing program focused on practical skills and career readiness in digital advertising and analytics.

Earned Google Ads Search and Display certifications through Google's Skillshop platform.

Completed an Advanced Diploma in Digital Marketing covering strategy, analytics, and campaign execution.

Completed multiple Google certifications including Google Ads Video, Mobile, Apps, Merchant Center Shopping Ads, YouTube Ads, and Google Tag Manager certifications.