Mehwish aman
@mehwishaman
Senior performance marketer building revenue systems with full-funnel paid media and AI automation.
PakistanWhat I'm looking for
I’m a results-obsessed Senior Performance Marketer with 4+ years driving engineering revenue growth across healthcare, SaaS, PR, and eCommerce. I personally generated $224,000 in sales, secured 300+ qualified leads at $2.49 CPL, and sustained 6× ROAS on Meta across a portfolio of 60+ global projects.
I own end-to-end SEO and paid media strategy, combining conversion rate optimisation with rigorous A/B testing of ad copy and landing pages. I build scalable marketing systems—from ad creatives and landing pages to email flows and narrative-driven content—using AI-powered automation to reduce manual work and compound results over time.
Experience
Work history, roles, and key accomplishments
Conversion Rate CRO Architect
Gifts AI
Dec 2025 - Present (6 months)
Built multi-channel growth campaigns combining paid social, email sequences, and SEO into a scalable acquisition engine focused on conversion rate optimization. Integrated the “Charis” AI assistant into the conversion funnel, improving user engagement by 40%+ against brand benchmarks.
Digital Marketing Manager
Coursemonster
Feb 2023 - Present (3 years 4 months)
Managed and optimized paid search and social campaigns across Google Ads and Meta to drive course enrolment and B2B training leads. Built and executed SEO content strategies for corporate L&D decision-makers and reported insights in GA4.
Marketing Coordinator
Cenmed Enterprises
Jan 2024 - May 2026 (2 years 4 months)
Owned end-to-end SEO and paid media strategy for a US B2B medical supplies eCommerce and DTC PR platform, improving organic visibility and reducing ad waste. Drove B2B lead generation with Google Ads through rigorous A/B testing of ad copy and landing pages.
Meta Ads Growth Specialist
Affluence PR Singapore
Mar 2024 - Oct 2025 (1 year 7 months)
Launched and scaled Meta ad campaigns for service businesses, maintaining CPL consistently under $2. Engineered audience segmentation and multi-layer retargeting, expanding qualified reach 3× within 90 days.
Education
Degrees, certifications, and relevant coursework
Meta Platforms
Meta Blueprint (in progress), Digital Marketing
Meta Blueprint certification training is in progress.
University of Baltistan
Bachelor of Science (Biology), Biology
Earned a BSc in Biology from the University of Baltistan.
Applied Digital Skills (Data Collection Methods), Digital Skills
Completed Google Applied Digital Skills training focused on Data Collection Methods.
Availability
Location
PakistanAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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