Looking for a job

Faran Ghuffran

@faranghuffran

Performance marketer focused on Meta Ads and Google Ads, building ecommerce campaigns and lead-generation funnels with conversion tracking.

Pakistan

Message

What I'm looking for

I'm looking for a dedicated remote role as an extension of a US agency team, where I can work independently, support async collaboration, and focus on improving ROAS, CPA, and cost per lead.

In my Meta Ads ecommerce practice project, I set up Business Manager, an ad account, Meta Pixel, and Conversion API tracking for purchase and checkout events. I planned a test-then-scale campaign with audience and creative concepts, and defined KPIs and pause and scale rules.

For a local dental clinic lead-generation practice project, I built a campaign with a lead form and landing page, then tracked leads through Pixel and CAPI. I configured a GoHighLevel pipeline for lead capture, automated follow-up, and stage tracking.

My Google Ads practice projects covered Search, Shopping, and Performance Max for lead generation and ecommerce. I also planned Display remarketing and prepared client-style performance reports with insights and next steps.

Experience

Work history, roles, and key accomplishments

Performance Marketer

GoHighLevel

Built lead generation campaigns with lead forms and landing pages, tracking lead events through Pixel and CAPI. Configured GoHighLevel pipelines for lead capture, automated follow-up, and stage tracking.

GoHighLevel Lead Generation Meta Ads Conversion Tracking ClickUp Pipeline Management CPL (Cost Per Lead)

Performance Marketer

Meta Ads

Set up full Meta stack including Business Manager, Page, ad account, Meta Pixel and Conversion API tracking for ecommerce sales campaigns. Developed buyer personas, ad creatives, and test-then-scale campaign structures.

Meta Ads Facebook Ads Instagram Ads META Pixels Conversion API Campaign Setup Audience Targeting A B Testing Creative Strategy Budget Management ROAS optimization

Performance Marketer

Google Ads

Built Search lead-gen campaigns with commercial-intent keyword research, match type control, and conversion tracking. Structured Shopping and Performance Max campaigns using Merchant Center product feeds and asset groups.