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Zain ijaz

@zainijaz

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Performance marketing expert scaling DTC and e-commerce growth through paid media, CRO, and full-funnel strategy.

Pakistan

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What I'm looking for

I’m looking for a performance marketing role where I can own full-funnel paid strategy end-to-end—GA4/GTM attribution, creative testing, and CRO—to improve ROAS, reduce CPA, and grow revenue through measurable experiments.

I’m a performance marketing professional with 4 years of experience scaling DTC and e-commerce brands through Meta Ads, Google Ads Search/Shopping/PMAX, and TikTok Ads. I build growth systems that connect full-funnel paid strategy to conversion optimization and structured creative testing.

I’ve scaled a skincare brand to $3.4M revenue at 5.3x ROAS while reducing CPA by 38% by combining audience structure, conversion-focused messaging, and disciplined experimentation. I’ve managed $50K/month in ad spend with GA4/GTM attribution ownership, driving a 90% client retention rate.

Most recently, I’ve led multi-channel performance work across Meta, Google, and TikTok, reducing PPC CPA by 28% and generating $2.5M in client revenue in 12 months. I enjoy turning data into action—building GA4/GTM event tracking, producing reporting dashboards, and improving CTR and conversion rate through continuous A/B testing and bid/landing-page optimization.

Experience

Work history, roles, and key accomplishments

Marketing Assistant

Advisor Marketing Mastery

Jun 2023 - Apr 2024 (10 months)

Increased consultation bookings by 20% by designing targeted cold outreach email campaigns with personalized messaging sequences. Identified 100 high-intent leads and improved prospect-to-meeting conversion by 15%, while increasing close rate by 15% through conversion-focused messaging scripts.

Cold Emailing Lead Generation Lead Qualification Messaging Sequences Consultation Booking Optimization