Open to opportunities

Nata Durasova

@natadurasova

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B2B marketing lead with 12 years driving data-led growth for tech and IT companies.

Germany

Message

What I'm looking for

I’m looking for a B2B tech/IT marketing leadership role where I can own GTM and full-funnel growth, combine SEO and content with GA4/GTM MarTech excellence, and scale teams through data-driven process improvements—preferably remote.

I’m a B2B marketing lead with 12 years in digital marketing, specializing in the tech and IT sectors. I started in eCommerce and evolved into a strategic marketer with hands-on expertise in content marketing, lead generation, project management, and data-driven growth.

I’m passionate about turning data into strategy, and I bring strong analytics and MarTech depth to every GTM decision. I build and lead SEO and marketing teams, while developing and refactoring complex tracking setups (GA4, GTM), improving measurement accuracy and performance insights.

In my current roles, I’m scaling B2B demand with full-funnel campaigns and clear ICP positioning. At Ncube, I built the marketing department from scratch and launched a cross-platform strategy that generated qualified leads within the first 3 months, supported by SEO, social, AI-powered content, paid channels, and email marketing.

Previously at Statista, I led marketing tech strategy and change management as a GA4/MarTech evangelist, overseeing analytics implementation, data governance, and privacy-aligned compliance. I successfully migrated GA4 with zero data loss across global web properties and improved internal reporting efficiency by 30% through dashboard automation, while training 100+ colleagues to use GA4 confidently.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & GA4 Lecturer

Current

Beetroot Academy

Oct 2024 - Present (1 year 7 months)

Delivered practical digital marketing courses covering SEO, social media, and analytics. Taught students to use GA4 and other tools to measure and optimize performance through real-world case studies.

GA4 SEO Social Media Analytics Google Tag Manager Digital Marketing Analytics Curriculum Development Workshop Facilitation

Current

Marketing Lead

Current

Ncube

Sep 2024 - Present (1 year 8 months)

Built the marketing department from scratch, defining B2B GTM strategy, team structure, and cross-channel processes. Launched a full-funnel content strategy that generated qualified leads within 3 months and established a stable, growing inbound lead pipeline.

B2B Marketing GTM Strategy SEO Content Strategy Paid Media Email Marketing Lead Generation

Senior Marketing Technical Manager

Statista

Sep 2022 - Aug 2024 (1 year 11 months)

Led marketing technology strategy and change initiatives as a super-user across GA4, UA, GTM (including server-side), Google Optimize, and OneTrust. Managed analytics implementation and privacy compliance, led a zero-data-loss GA4 migration, and increased internal reporting efficiency by 30% through dashboard automation and training 100+ colleagues.

Server Side GTM GTM Marketing Analytics Data Governance Privacy & Compliance Looker Studio

Digital Marketing & SEO Lead

Win-Win Marketing Agency

Aug 2017 - Sep 2022 (5 years 1 month)

Created and executed SEO and content-funnel strategies for IT/tech clients while leading SEO/digital teams, link building, and competitive analysis. As CEO Deputy, supported business operations and team growth, delivering 2–3x organic traffic growth for key clients.

SEO Strategy Link Building Competitive Analysis B2B Lead Generation Team Leadership Marketing Operations Process Building

SEO Specialist

Netpeak Agency

Mar 2016 - Aug 2017 (1 year 5 months)

Developed and executed SEO strategies, including technical and on-page optimization, SEO audits, keyword research, and meta tag composition. Advanced from Junior to Middle SEO Specialist within a year and improved keyword rankings and organic visibility while creating internal process templates to reduce reporting time.

Technical SEO On Page SEO Keyword Research