Open to opportunities

Alex Bieth

@alexbieth

Message

Digital Marketing Expert specializing in SEO and Web Analytics.

Germany

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my SEO expertise and drive impactful digital marketing strategies in a collaborative environment.

I am a Digital Marketing Expert with a strong focus on SEO and Web Analytics, based in Berlin, Germany. Since 2017, I have successfully scaled digital channels for a diverse portfolio of clients, including renowned brands like Montblanc and Ricoh Germany. My expertise lies in creating tailored SEO strategies that drive traffic growth and increase ROI, aligning with each client's unique business goals.

Throughout my career, I have conducted comprehensive SEO audits and developed integrated growth strategies that enhance customer acquisition. I pride myself on my ability to deliver measurable results, such as tripling non-brand organic traffic for Montblanc and achieving a 40% year-over-year increase in repeat customer orders for Spreadshirt. My proficiency in multiple languages, including English, French, Spanish, and German, allows me to communicate effectively with clients and teams across various markets.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Expert

Current

Self Employed

Jan 2017 - Present (8 years 5 months)

As a Digital Marketing Expert, I specialize in SEO and Web Analytics, helping clients like Montblanc and Ricoh Germany to scale their digital channels. I create tailored SEO strategies, conduct audits, and provide analytics insights to drive traffic growth and improve ROI.

SEO Web Analytics Google Tag Manager Performance Marketing Technical SEO Client Management

Scrum Master

HelloFresh

Jan 2018 - Jan 2018 (0 months)

Served as Scrum Master for 8 months at HelloFresh, facilitating Agile methodologies and leading Scrum teams to ensure successful project delivery. Focused on managing sprints and enhancing team collaboration.

Scrum Methodology Agile Methodologies Facilitation Project Management Collaboration Leadership Communication Problem Solving Stakeholder Engagement

Head of SEO

Spreadshirt

Jan 2010 - Jan 2018 (8 years)

Led the SEO team at Spreadshirt, developing comprehensive SEO roadmaps and collaborating with paid media teams to enhance cross-channel attribution. Achieved significant traffic growth and improved sales through programmatic SEO strategies.

SEO Strategy Team Leadership Technical SEO Content Strategy User Experience Data Analysis Collaboration

Education

Degrees, certifications, and relevant coursework

Universidad Carlos III

MBA, SEO Project Management & Strategy

2010 - 2017

Developed and executed comprehensive SEO roadmaps and KPI frameworks, ensuring alignment with business goals. Collaborated with paid media teams to improve cross-channel attribution, leveraging SEO insights to drive Display and retargeting campaign optimizations.

Datascientest/Sorbonne

Certification, Data Science

Completed a Data Science Certification focusing on Python, Data Visualization, Machine Learning, MLOps, and applied machine learning techniques. Gained practical skills in data-driven SEO enhancements.

University of Brighton

BA Business & Languages, On-Site SEO Optimization

Lead the implementation of a programmatic SEO strategy across 400+ landing pages, driving significant traffic growth and boosting sales for high-priority markets. Reduced the number of indexed pages to enhance crawlability and prioritize high-value content.

Scrum Alliance

Certification, Agile Methodologies

Achieved Scrum Master Certification, gaining practical skills in leading Scrum teams, managing sprints, and driving successful Agile project delivery.

Spiced Academy

Certification, Full Stack Development

Completed Full Stack Development training with key skills in HTML, CSS, JavaScript, React, Node.js, and PostgreSQL. Focused on data-driven insights and A/B testing to optimize programmatic content.