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ASMAA EL CADI

@asmaaelcadi

B2B SaaS Marketing Specialist at 7Learnings, improving AI visibility from 15% to 25% with GEO strategies.

At 7Learnings, I build and optimize marketing operations, including a HubSpot lead management pipeline and email marketing strategy. I also improved AI visibility from 15% to 25% through GEO strategies tracked with Peec AI.

At Leyton (UK Market), I contributed to £2.1M in revenue across 207 contracts and a 43% year-over-year revenue increase through marketing campaigns. At The KPI Institute, I led the go-to-market strategy for a new subsidiary and managed a website redesign from research and planning through launch and ongoing optimization.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Specialist

Current

7Learnings GMBH

Jan 2026 - Present (9 months)

Built and optimized marketing operations processes, including performance marketing, lead management on Hubspot, and email marketing strategy. Improved AI visibility score from 15% to 25% and contributed to G2 ranking improvement.

Marketing Operations HubSpot Email Marketing Performance Marketing Lead Generation GEO Peec AI Product Marketing Webinars Partner Marketing Social Media PR

B2B Marketing Specialist

Leyton

Nov 2023 - Dec 2025 (2 years 1 month)

Generated £2.1M in revenue across 207 contracts, contributing to a 43% year-over-year revenue increase through data-driven marketing campaigns. Managed a 100K+ contact database and enhanced CRM automation and campaign attribution.

SEO SEM Social Media Email Marketing Webinars Content Marketing CRM Automation Salesforce Lead Nurturing Data Analysis Campaign Management

Product Marketing Manager

The KPI Institute

Jan 2021 - Oct 2023 (2 years 9 months)

Led end-to-end Go-to-Market strategy for a new subsidiary, ensuring alignment across sales, marketing, and product teams. Managed website development and optimization, and designed lead generation campaigns through email and LinkedIn.

Go To Market Strategy Product Marketing Web Development User Journeys Content Strategy Email Marketing LinkedIn Lead Generation Cross Functional Collaboration

Marketing Intern

Extentia Information Technology

Jan 2020 - Feb 2021 (1 year 1 month)

Collaborated with UX researchers and Product Owners to translate client requirements into user stories. Improved website SEO performance through keyword research and on-page optimization, and developed B2B marketing content.

SEO Keyword Research Google Analytics Google Search Console Content Marketing B2B Marketing Sales Enablement User Stories