Mario Andrés Castañeda

Leads all marketing channels including paid media, SEO, email and affiliate programs; migrated affiliate program to Partnerize generating over €200,000/month and increased paid media ROI by 35% while growing organic traffic 45%.

Revamped brand identity and ad campaigns to improve brand engagement by 25% and increase conversion rates by 20%, enhancing recognition and customer retention.

Delivered product launch campaigns that increased sales 35% and improved marketing cost efficiency by 20%, while doubling organic reach through SEO and digital strategies.

Led SEO and UX initiatives securing top-6 Google rankings, increased customer retention 20% and improved conversion rates 25% through funnel and UX optimizations.

Led European launch campaigns and global multi-channel marketing that expanded presence to 54 countries, grew engagement 50% and achieved a 15% ROI increase while cutting costs 10%.

Grade: Magna Cum Laude

Completed a Master of Science in Global Marketing Management focusing on international marketing strategy and digital growth.

Completed a Specialist (Ed.S.) program in Neuro-Marketing emphasizing consumer behavior and neuromarketing techniques.

Earned a Bachelor of Arts in Communication and Graphic Design with coursework in visual communication and digital media.

Completed Google Ads and Google Analytics certifications covering paid search, display campaigns, and analytics measurement.

Completed HubSpot Inbound Marketing certification focused on inbound strategy, content, and lead nurturing.

Completed professional certifications in leadership, strategic thinking, HTML/CSS, and Adobe Creative Suite tools.