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Orest Kembora

@orestkembora

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B2B SaaS marketing consultant helping businesses grow through SEO, paid acquisition, and demand-generation campaigns.

Germany

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At Waylay, I managed marketing operations for an Enterprise Low-code software company, supporting events and creating SEO, social media, and paid ad campaigns. My campaigns achieved a 1.5%+ CTR on LinkedIn and 3%-5% on Google Ads.

At Waylay, I also contributed to a virtual event that attracted 350+ attendees and a webinar co-hosted with Capgemini that drove 150+ unique registrations through targeted ads.

Since January 2025, I’ve provided freelance marketing support to B2B SaaS businesses across SEO, content, paid acquisition, and marketing operations. I develop and optimize lead- and demand-generation activities using platforms including Google Ads, LinkedIn Ads, HubSpot, GA4, Google Tag Manager, and Search Console.

Earlier at Mailfence, I worked on online marketing, affiliate programs, content, and SEO. I hold a Bachelor's degree in Marketing from Hogeschool Odisee and have completed SEO and Google Ads and Analytics training.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Consultant

Current

Freelance

Jan 2025 - Present (1 year 9 months)

● Provided freelance marketing support across SEO, content, paid acquisition, and marketing operations for B2B SaaS businesses.

● Developed and optimized lead-generation and demand-generation activities, using platforms including Google Ads, LinkedIn Ads, HubSpot, GA4, Google Tag Manager, and Search Console.

● Supported marketing initiatives across content strategy, organic growth, campaign exec

Digital Marketing and Community Expert

Adamant Studios (Bay Area)

Jun 2024 - Sep 2024 (3 months)

Worked as Digital Marketing and Community Expert at Adamant Studios (Bay Area).

Marketing Operations Manager

Waylay

Sep 2022 - Oct 2023 (1 year 1 month)

● Managed logistics for events across all industries and business units, overseeing planning and execution.

● Created and optimized LinkedIn and Google Ads campaigns, achieving a CTR of 1.5%+ on LinkedIn and 3%-5% on Google Ads to drive awareness and engagement.

● Developed and managed email marketing, social media copy (LinkedIn, Twitter, Facebook, Instagram), and PR submissions.

● Utilized to

Digital Marketing Coordinator

Waylay

May 2021 - Nov 2022 (1 year 6 months)

● Planned and executed paid ad campaigns across multiple business units and industries, generating thousands of impressions and achieving a 5% CTR.

● Played a key role in our virtual event that resulted in 350+ attendees

● Created engaging social content, growing LinkedIn followers from 3,500 to 5,500.

● Drafted Social Media Advertising strategies to focus on niche groups within each vertical w

Junior Marketing

Mailfence: Secure and private email service

Jun 2020 - Apr 2021 (10 months)

● Executed online marketing strategies to enhance brand visibility and engagement, focusing on conversion optimization and demand generation.

● Managed affiliate marketing programs, fostering relationships with influencers and partners to drive user acquisition.

● Developed and implemented content marketing strategies, including blog posts and social media campaigns, to attract and retain users.

SEO intern

Mailfence: Secure and private email service

Oct 2019 - May 2020 (7 months)

● Assisted in executing online marketing and SEO strategies to enhance organic traffic and improve search engine rankings.

● Contributed to demand generation efforts through SEO-focused copywriting and content creation.

● Conducted keyword research and on-page optimization to increase website traffic and engagement.

● Analyzed web performance using SEO tools and provided actionable insights to