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Julian Böckmann

@julianbckmann

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Performance-driven Online Marketing Lead specializing in SEA, SEO and team leadership.

Germany

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What I'm looking for

I am seeking a leadership role in performance marketing where I can grow teams, drive data-driven paid media strategies, and scale e-commerce growth in an agile, remote-friendly environment.

I am a performance-driven Online Marketing Lead with extensive experience in SEA, SEO and end-to-end performance strategy for both B2C and B2B e-commerce businesses.

I have led and developed teams of varying sizes (from 3 to 17 people), built performance marketing functions from scratch, and scaled paid search, social and affiliate channels to drive growth.

My approach is highly analytical and data-driven: I design tracking and analytics setups, run CRO and A/B tests, and continuously optimize campaigns across Google Ads, Meta, Amazon Ads and programmatic channels.

I value empathy, agile methods, remote work, and coaching people — I focus on developing teams while delivering measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Head of Performance Marketing

Current

AKKU SYS

Jan 2024 - Present (2 years 5 months)

Responsible for end-to-end performance marketing and SEO for B2C and B2B e-commerce sites, optimizing SEA, SEO, affiliate, social ads and tracking to drive growth; lead and developed a team of 5 specialists.

SEA SEO Affiliate Marketing Web Analytics Trackings Team Leadership

Team Lead Online Marketing

Visable

Oct 2021 - Dec 2023 (2 years 2 months)

Managed a 17-person online marketing team delivering Google Ads (SEA, PLA, Display, Retargeting) services for B2B SMEs, improving campaign performance and standardizing processes across international teams.

Google Ads SEA Google PLA Display Advertising Retargeting Account Management Process Optimization Team Leadership

Head of Performance Marketing

Frischepost

Sep 2020 - Sep 2021 (1 year)

Built and scaled performance marketing channels (Google Ads, Meta Ads) from scratch for a growing e-commerce startup, managing budgets, strategic consulting for site locations, and optimizing campaigns to meet KPIs.

Google Ads Meta Ads Performance Strategy Budget Management Analytics CRO Campaign Optimization

Head of Marketing

Fit Reisen GmbH

Jan 2020 - Aug 2020 (7 months)

Led strategic and operational marketing across digital and offline channels, managed a team of 3 trainees, and oversaw SEA, retargeting, affiliation, CRM and print catalog production during a challenging pandemic period.

Marketing Strategy SEA Retargeting CRM Content Marketing Print Production Analytics

Head of SEA

Toolport

Aug 2017 - Jul 2019 (1 year 11 months)

Owned strategic planning and optimization of Search Engine Advertising, retargeting, PLA and Amazon Ads across B2C and B2B shops; led a team of 5 and drove CRO and A/B testing to improve ROI.

SEA Retargeting CRO A B Testing Analytics Team Leadership

Digital Marketing Manager

Philips Lighting

Jan 2015 - Jan 2017 (2 years)

Coordinated SEM for the DACH region, implemented Amazon Sponsored Search pilots, supported RTB/programmatic campaigns, and managed web analytics and tracking to monitor and improve performance.

SEM Programmatic Web Analytics Trackings Pilot Projects

Online Marketing Specialist

Philips

Jan 2015 - Dec 2015 (11 months)

Executed paid search and performance marketing for the Philips online shop in DACH, collaborating with agencies on SEA/SEO, retargeting and affiliation, and supporting analytics and microsite projects.

SEA SEO Retargeting Analytics

SEM Executive

eDreams ODIGEO

Jan 2014 - Jan 2015 (1 year)

Managed paid search campaigns for flight search and dynamic packaging, using Google Analytics for performance optimization within an international travel e-commerce organization.

SEA Google Analytics Paid Search Campaign Management

Product Marketing Manager

InnoGames

Jan 2013 - Jan 2014 (1 year)

Prepared launch marketing for a new free-to-play game, coordinated CRM, SEO, performance marketing and TV/social activities, managed brand work and collaborated with business analytics on launch analysis.

Product Marketing CRM SEO Performance Marketing Brand Management Analytics

SEM Manager

CASAMUNDO

Jan 2011 - Jan 2013 (2 years)

Planned and managed international SEA campaigns, implemented tracking and tag management with Google Tag Manager, and ran display and retargeting campaigns with ongoing AdWords beta testing.

SEA Google Tag Manager Display Advertising Retargeting Google Analytics Campaigns AdWords Beta Testing