Open to opportunities

Harshita Kulshrestha

@harshitakulshrestha

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Results-driven marketing leader with expertise in growth and performance marketing.

Germany

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What I'm looking for

I am looking for a dynamic role that fosters innovation, encourages team collaboration, and offers opportunities for professional growth.

I am a results-driven marketing leader with over 10 years of expertise in growth and performance marketing, demand generation, and integrated campaigns. My passion lies in leveraging AI-powered strategies and data-driven insights to drive measurable business impact. I have a proven track record of enhancing customer lifetime value (CLV), optimizing marketing ROI, and aligning go-to-market strategies with revenue growth objectives.

In my current role as a Senior Digital Marketing Manager at Treasury Intelligence Solutions, I led the go-to-market strategy and product positioning for new treasury intelligence solutions, driving adoption across EMEA, NA, and APAC. My efforts resulted in a significant increase in marketing qualified leads (MQLs) and a 35% year-over-year growth in annual recurring revenue (ARR). I am passionate about developing high-performing teams and executing digital transformation initiatives that fuel brand expansion and market penetration across global industries.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Manager

Current

Treasury Intelligence Solutions

Apr 2021 - Present (4 years 2 months)

Led GTM strategy and product positioning for new treasury intelligence solutions, driving adoption across EMEA, NA, and APAC. Achieved significant ARR growth and enhanced ABM pipeline engagement through targeted campaigns.

GTM Strategy Data Analysis Marketing Optimization Programmatic Advertising Social Media Growth Lead Generation Customer Acquisition

Marketing Communications Manager

Vihaan Network Limited

Jun 2016 - May 2018 (1 year 11 months)

Developed product marketing campaigns that increased market penetration by 25%. Executed multi-channel campaigns driving brand visibility and generating over 4,000 qualified leads annually.

Product Marketing SEO Paid Media Email Marketing Event Marketing Lead Conversion

Account Director

Hash Digital Pvt. Ltd.

Feb 2015 - Apr 2016 (1 year 2 months)

Designed and executed digital marketing strategies for various clients, leading to a 57% increase in annual revenue. Enhanced client engagement through data-driven solutions.

Digital Marketing Strategy Client Engagement Revenue Market Analysis Campaign Execution Data Solutions Customer Engagement

Account Director

Bloggers’ Mind

Mar 2012 - Nov 2014 (2 years 8 months)

Led a successful campaign for Nokia, resulting in a 26% sales increase. Drove influencer-led product launches and enhanced brand perception significantly.

Campaign Management Influencer Marketing Market Penetration Customer Retention

Senior Copywriter & Account Manager

BBDO & Havas Worldwide

Feb 2008 - Nov 2011 (3 years 9 months)

Led creative strategy and content development for major brands, resulting in a 25% increase in consumer engagement and multiple industry awards.

Creative Strategy Content Development Advertising Cross Functional Collaboration Campaign Success

Education

Degrees, certifications, and relevant coursework

Cologne Business School

Master of Business Administration, International Business Management

2019 - 2020

Specialization in International Business Management with a focus on consumer buying patterns influenced by social media marketing. Completed a Master's thesis analyzing the comparative impact on brands like Gucci and Hermes.

Delhi University

Bachelor of Arts, Philosophy

2003 - 2006

Grade: First-Class Honors

Graduated with First-Class Honors in Philosophy. Held leadership roles as President of the Philosophy Department and President of the Creative Writing Society.