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HK@harshitakulshrestha
Results-driven marketing leader with expertise in growth and performance marketing.
GermanyI am a results-driven marketing leader with over 10 years of expertise in growth and performance marketing, demand generation, and integrated campaigns. My passion lies in leveraging AI-powered strategies and data-driven insights to drive measurable business impact. I have a proven track record of enhancing customer lifetime value (CLV), optimizing marketing ROI, and aligning go-to-market strategies with revenue growth objectives.
In my current role as a Senior Digital Marketing Manager at Treasury Intelligence Solutions, I led the go-to-market strategy and product positioning for new treasury intelligence solutions, driving adoption across EMEA, NA, and APAC. My efforts resulted in a significant increase in marketing qualified leads (MQLs) and a 35% year-over-year growth in annual recurring revenue (ARR). I am passionate about developing high-performing teams and executing digital transformation initiatives that fuel brand expansion and market penetration across global industries.
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Work history, roles, and key accomplishments
Treasury Intelligence Solutions
Apr 2021 - Present (4 years 7 months)
Led GTM strategy and product positioning for new treasury intelligence solutions, driving adoption across EMEA, NA, and APAC. Achieved significant ARR growth and enhanced ABM pipeline engagement through targeted campaigns.
Vihaan Network Limited
Jun 2016 - May 2018 (1 year 11 months)
Developed product marketing campaigns that increased market penetration by 25%. Executed multi-channel campaigns driving brand visibility and generating over 4,000 qualified leads annually.
Hash Digital Pvt. Ltd.
Feb 2015 - Apr 2016 (1 year 2 months)
Designed and executed digital marketing strategies for various clients, leading to a 57% increase in annual revenue. Enhanced client engagement through data-driven solutions.
Bloggers’ Mind
Mar 2012 - Nov 2014 (2 years 8 months)
Led a successful campaign for Nokia, resulting in a 26% sales increase. Drove influencer-led product launches and enhanced brand perception significantly.
BBDO & Havas Worldwide
Feb 2008 - Nov 2011 (3 years 9 months)
Led creative strategy and content development for major brands, resulting in a 25% increase in consumer engagement and multiple industry awards.
Degrees, certifications, and relevant coursework
CSMaster of Business Administration, International Business Management
2019 - 2020
Specialization in International Business Management with a focus on consumer buying patterns influenced by social media marketing. Completed a Master's thesis analyzing the comparative impact on brands like Gucci and Hermes.
DUBachelor of Arts, Philosophy
2003 - 2006
Grade: First-Class Honors
Graduated with First-Class Honors in Philosophy. Held leadership roles as President of the Philosophy Department and President of the Creative Writing Society.
Software and tools used professionally
GermanyYou can contact Harshita and 90k+ other talented remote workers on Himalayas.
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