William Dodevski

Generated 60,000+ leads and $3.5M in revenue by overhauling CRM automations and funnel reporting, boosting applicant-to-enrolled conversion 43% and enrolling ~700 students in H1 2025 ($1.3M).

Built initial lead base with 3,000+ B2C leads via a Refer & Earn campaign and executed full B2C funnels (quizzes, webinars, events), converting ~3% of leads into enrollments and filling first cohorts.

Mentored 650+ students across 27 groups with a 4.87/5 satisfaction score, created and integrated two new modules (HubSpot CRM, Growth Marketing) into the official curriculum, and delivered 30+ client projects.

Produced podcast episodes and short-form reels achieving 1M+ combined views, secured high-profile guests, and structured interviews to grow audience engagement.

Activities and societies: Worked on 4 real client projects and delivered product specifications, roadmaps, and KPI plans.

Completed a 10-month Project & Product Management Bootcamp focused on product discovery, roadmapping, Agile/Scrum, stakeholder communication, and product metrics; delivered product spec, roadmap, and KPI plan on client projects.

Activities and societies: Led 5 teams on real client projects; offered a job mid-program in a 48-student cohort.

Completed an 8-month Digital Marketing Bootcamp covering marketing strategy, paid/social channels, copywriting, analytics, CRM, SEO, email funnels, and growth marketing; led five teams on real client projects and received a job offer mid-program.