Open to opportunities

Ricardo Miranda

@ricardomiranda

Message

Growth and demand-generation marketing leader scaling revenue with data, AI workflows, and high-ROAS paid media.

Germany

Message

What I'm looking for

I’m looking to lead performance and demand-generation for ambitious brands, owning full-funnel strategy, paid media, and measurement. I want a data-driven culture where experimentation and AI-enabled workflows translate into measurable ROAS, pipeline, and brand health.

I’m a performance and demand generation marketing manager and growth specialist who builds end-to-end brand positioning and integrated campaigns that create emotional connections with values-driven communities. I’ve led scaling international teams (5 to 80+ reports) and managed high budgets while delivering measurable brand health and revenue growth.

Across my roles, I’ve driven 3–5x ROAS and improved paid media performance by 28% through structured testing, bidding optimization, and multi-touch attribution refinement. I also strengthen lifecycle performance by integrating CRM and tracking infrastructure (e.g., HubSpot/GA4), implementing KPI-driven experimentation frameworks, and using retention strategies that reduce churn—while accelerating decisions with dashboards and forecasting.

Experience

Work history, roles, and key accomplishments

Current

Founder & Head of Growth Strategy

Current

RD Logic QA & Multimedia

Dec 2025 - Present (6 months)

Launched and led The Pulse, a digital insights hub, driving organic inbound growth through content curation and SEO optimization. Owns brand positioning and growth execution, scaling AI-enabled workflows and delivering 3–5x ROAS while improving engagement and lifecycle efficiency by 30%.

Positioning Growth Strategy Paid Search LinkedIn Ads SEO Optimization Multi Touch Attribution ROAS Lifecycle Marketing

Senior Quality Analyst

Concentrix

May 2018 - Feb 2026 (7 years 9 months)

Improved paid media performance by 28% ROAS across Google Ads and Meta Ads through structured testing, bidding optimization, and attribution refinement. Built QA frameworks that reduced campaign errors by 35% and implemented CRM and tracking infrastructure (HubSpot/GA4) to speed optimization cycles.

Google Ads Meta Ads ROAS Attribution Refinement HubSpot GA4 CRM Integration Testing Frameworks

Head of Growth Strategy

TodoLogistica & Mercosoft

Mar 2009 - Aug 2023 (14 years 5 months)

Managed digital initiatives with budgets exceeding $500K, implementing forecasting and dashboarding that accelerated decision-making speed by 40%. Led market segmentation and KPI-driven experimentation cycles that improved customer acquisition and retention and increased audience engagement/lifecycle performance by 25%.

Budget Management Growth Strategy Market Segmentation KPI Tracking Customer Acquisition Lifecycle