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Munene Mumbi

@munenemumbi

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Project manager driving digital marketing growth for SMEs and enterprises.

Kenya

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What I'm looking for

I seek a results-driven role where I can lead SEO and digital marketing projects, use analytics to drive growth, collaborate cross-functionally, and support scalable client or product outcomes.

I am a project manager with 5+ years' experience developing and executing digital marketing and SEO strategies across Nairobi, the USA, EMEA and Asia. I consistently grew traffic and conversions—driving up to 100% traffic increases, securing position 1 keyword rankings, and helping sign 20+ new clients through data-driven reporting and stakeholder presentations.

My background blends SEO, PPC, web development and analytics: I have led client portfolios, extended retainer contracts, accelerated website performance (60% faster load times), and supported go-to-market launches for startups. I prioritize measurable outcomes, clear communication, and adapting tactics to evolving industry trends.

Experience

Work history, roles, and key accomplishments

SEO Innovation Manager

WordLift

Jul 2022 - Dec 2024 (2 years 5 months)

Managed SEO strategy and client portfolios remotely, extending retainer contracts for 70% of clients and developing data-driven SEO plans that produced up to 100% traffic increases and supported signing 20+ new clients.

SEO Strategy Client Management Google Analytics Power BI Looker Studio Ahrefs Technical SEO Reporting

SEO & PPC Manager

Impact Africa Network

Dec 2021 - Aug 2022 (8 months)

Developed keyword-targeted Google Ads and SEO strategies that increased online applications by 150%, grew website traffic 400%, and achieved top rankings for competitive keywords within 8 months.

Google Ads PPC Google Tag Manager SEO Ahrefs Screaming Frog WordPress

Digital Marketing Executive

Moko Home + Living

Jun 2019 - Oct 2021 (2 years 4 months)

Executed digital marketing and SEO initiatives that increased annual online sales 70%, grew social followers by 100k+ and generated 120k+ organic site visitors over two years; also maintained and updated the company website.