Open to opportunities

Abala Tom

@tabala

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Data-driven digital marketing leader specializing in SEO, PPC, and performance growth.

Kenya

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What I'm looking for

I seek a results-focused role driving SEO and paid acquisition, with emphasis on data-led growth, cross-functional collaboration, and opportunities to mentor and scale performance.

I am a data-driven digital marketing professional with 6+ years of experience driving measurable growth through SEO, Google Ads, and full-funnel digital strategy. I blend analytics with creativity to improve acquisition, engagement, and ROI across web, search, and social channels.

At Tabala Digital I led SEO strategy and execution across multiple clients, delivering a +703% organic traffic uplift for a major eCommerce brand and increasing Google Ads ROAS by 220% through smart bidding and account restructuring.

Previously, I managed full-funnel campaigns at BusinessCom and Cytonn Investments, producing sustained Top 3 rankings for high-intent B2B keywords, improving site speed and mobile usability, and lifting qualified leads and traffic significantly.

I build technical SEO, analytics, and reporting solutions—conducting audits, implementing schema and Core Web Vitals improvements, and creating Looker Studio dashboards—to translate data into actionable growth and coach teams on best practices.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Tabala Digital Solutions

May 2022 - Present (3 years 6 months)

Led SEO and paid media strategy across multiple clients, driving a 703% organic traffic increase for a major e-commerce brand in six months and improving Google Ads ROAS by 220% through Smart Bidding and account restructuring.

SEO Google Ads PPC Technical SEO Looker Studio CRO Google Tag Manager

Digital Marketing Manager

BusinessCom

Apr 2020 - May 2022 (2 years 1 month)

Led full-funnel SEO, PPC, and social campaigns that delivered 60% more qualified leads and achieved consistent Top 3 rankings for high-intent B2B keywords across competitive niches.

SEO Strategy PPC GA4 Social Media Team Leadership Analytics

Digital Team Lead

Cytonn Investments

Mar 2019 - Mar 2020 (1 year)

Designed and executed SEO-driven growth initiatives that increased traffic 35% within four months and reduced bounce rate by 22% through mobile and site speed improvements.

SEO Analytics Mentoring UX collaboration

Education

Degrees, certifications, and relevant coursework

Chartered Institute of Marketing

Professional Diploma in Digital Marketing, Digital Marketing

2024 -

Professional Diploma in Digital Marketing focused on advanced topics including SEO, SEM, social media marketing, and digital strategy; course ongoing since July 2024.

Digital School of Marketing

Advanced Digital Marketing, Digital Marketing

2019 - 2019

Completed advanced training in SEO techniques, social media marketing, and digital strategy during a focused program from January to August 2019.

Shaw Academy

Professional Diploma in Digital Marketing, Digital Marketing

2018 - 2018

Completed a professional diploma covering SEO, SEM, and social media marketing with emphasis on building high-performing digital campaigns.

Google

Professional Certifications, Digital Advertising & Analytics

Completed multiple Google certifications covering Ads (Search, Display, Video, Shopping), Analytics, measurement, and fundamentals of digital marketing.