Paul Njoroge
@paulnjoroge
Senior SEO specialist driving B2B organic growth through technical optimisation and content strategy.
KenyaWhat I'm looking for
I am a results-driven SEO and digital media specialist with 15+ years of experience delivering measurable organic growth across B2B and digital-first environments. I combine technical SEO audits, site architecture improvements, and content strategy to align search performance with revenue objectives.
At Capital Group Ltd. I developed and executed SEO and digital media strategies that grew audience reach by over 250,000 users, created 300+ targeted content assets, and helped generate an additional KES 15M in annual revenue. I build dashboards, translate analytics into actionable recommendations, and coordinate integrated campaigns across SEO, social, email, and paid channels.
I lead and mentor remote teams, streamline workflows, and prioritise performance, accountability, and continuous improvement. My technical background in HTML/CSS/JavaScript, CMS management, and SEO tooling supports pragmatic, data-driven decisions that improve crawlability, engagement, and campaign ROI.
Experience
Work history, roles, and key accomplishments
Digital Lead (SEO & Content)
Capital Group Ltd.
Apr 2024 - Oct 2025 (1 year 6 months)
Developed and executed SEO and digital media strategy that drove audience growth of 250,000+ users and generated KES 15M in annual revenue through targeted content, technical optimisation, and cross-channel campaigns.
Project Manager, Digital Media & SEO
Capital Group Ltd.
Feb 2011 - Apr 2024 (13 years 2 months)
Delivered 50+ digital media and web projects end-to-end, improving stakeholder satisfaction by 25% and reducing project overruns by 15% through SEO-aligned planning, analytics implementation, and cross-functional coordination.
Web Developer
Heinosoft
Apr 2007 - Mar 2009 (1 year 11 months)
Executed SEO optimisation across client websites and developed 20+ website templates focused on performance and user experience to improve search visibility and load times.
Web Developer
E-Tec Supplies
Apr 2007 - Mar 2009 (1 year 11 months)
Designed and developed custom websites using HTML, CSS, JavaScript and PHP with emphasis on on-page SEO, usability, and reliable hosting and database management.
Education
Degrees, certifications, and relevant coursework
Jomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Mathematics & Computer Science
Completed a Bachelor of Science in Mathematics and Computer Science focusing on quantitative and computing fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Social media
Job categories
Skills
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