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lydia weru

@lydiaweru

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SEO specialist driving organic growth through technical audits, content strategy, and data-driven optimization.

Kenya

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What I'm looking for

I seek a role where I can lead SEO strategy, tackle technical challenges, collaborate cross-functionally, and drive measurable organic growth.

I am an SEO specialist with 5+ years of experience driving organic growth for service-based, logistics, eCommerce, and travel brands. I combine technical SEO audits, keyword research, and content strategy to improve rankings, traffic, and conversions.

I have led end-to-end SEO strategies that increased keyword rankings by 60% and lifted organic traffic by up to 40% across multiple roles. I use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to diagnose issues and prioritize high-impact fixes.

My strengths include crafting SEO-friendly content briefs, topical mapping and clustering, internal linking strategies, and backlink analysis, alongside improving Core Web Vitals and site architecture. I collaborate effectively with marketing, design, and content teams to align SEO with broader business goals.

I am self-motivated, detail-oriented, and results-focused, with a track record of measurable improvements in engagement, inquiries, and conversions. I pursue continuous learning through certifications and industry trends to keep strategies current and performant.

Experience

Work history, roles, and key accomplishments

Paid Advertising and SEO Specialist

Delfin Tours

Feb 2025 - Feb 2026 (1 year)

Led end-to-end SEO strategy across service and blog content, increasing keyword rankings on core commercial pages by 60% and resolving technical crawl and indexation issues to improve organic visibility.

Technical SEO Keyword Research On Page Optimization Google Analytics Google Search Console Screaming Frog Content Strategy Link Building

SEO Specialist

Ameritrans Freight International

Jun 2024 - Jan 2025 (7 months)

Conducted advanced keyword research and competitor benchmarking, increasing organic traffic by 40% and improving engagement metrics through content briefs and internal linking optimizations.

Keyword Research Competitor Analysis Internal Linking Google Analytics SEMrush On Page SEO Reporting

Digital Marketing Consultant

Bonnvie

Jan 2023 - Jun 2024 (1 year 5 months)

Created and optimized SEO-friendly website content and technical improvements, driving a 20% increase in organic traffic and providing data-driven campaign insights to improve conversions.

On Page SEO Technical SEO Google Analytics SEMrush Landing Page Optimization CRO Campaign Analysis

Digital Manager

Europa Tools Ltd

Jul 2019 - Dec 2023 (4 years 5 months)

Managed SEO and paid social strategies, improving website inquiries by 30%, increasing first-page rankings by 30%, and executing email drip campaigns to boost engagement and conversions.

SEO Strategy Paid Social LinkedIn Email Marketing Google Analytics Landing Page Optimization Reporting

Digital Consultant

Africa 118

Nov 2018 - Jun 2019 (7 months)

Delivered SEO recommendations and site audits for small businesses, improving local SEO and Google My Business listings to boost inquiries by 35% and achieving 85% client retention.

Local SEO On Page SEO Client Retention Technical SEO Landing Page Optimization