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Kibara Mugo

@kibaramugo

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SEO Manager driving organic growth, rankings, and measurable revenue through data-led strategy.

Kenya

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What I'm looking for

I’m looking for remote SEO and performance marketing leadership where I can own end-to-end SEO strategy, connect organic growth to bookings and leads, report with clear metrics, and work with high-end global clients.

I’m an SEO Manager and Digital Marketing Strategist with 5+ years of hands-on experience growing organic visibility and performance for luxury travel and hospitality brands. I lead end-to-end SEO campaigns—technical audits, on-page optimisation, keyword strategy, and link building—then connect them to revenue outcomes through full-funnel performance marketing.

At Bison Safaris, I grew Domain Authority from 4 to 17 and increased organic traffic by 35%, while ranking competitive pages on Google Page 1. I also built integrated SEO + paid media funnels that generated 300+ qualified leads per month, improved booking growth by 30%, and delivered ROI improvements of 25%+ through Google Ads and Meta Ads, landing page optimisation, and systematic A/B testing.

Experience

Work history, roles, and key accomplishments

Head of Digital Strategy & SEO Manager

Bison Safaris Ltd

Jun 2024 - Jan 2026 (1 year 7 months)

Led end-to-end SEO strategy for bisonsafaris.co.ke, improving crawlability and indexation and growing Domain Authority from 4 to 17 while ranking 3 luxury safari packages on Google Page 1. Increased organic traffic by 35%, generated 300+ qualified leads/month, and improved online bookings by 30% via integrated Google Ads/Meta Ads and a 25% ROI improvement.

Link Building Content Strategy Google Ads Meta Ads Google Search Console

Digital Strategy & SEO Consultant

Crosswild Safaris

Jan 2023 - Jan 2024 (1 year)

Designed and executed a digital launch for a luxury safari startup from zero to live, defining brand voice, site architecture, content hierarchy, and SEO strategy. Implemented on-page SEO and schema, produced conversion-focused website copy and long-form blog content, and set up Google Search Console, Google Analytics 4, and rank tracking.

On Page SEO Keyword Research Content Strategy WordPress Management Google Search Console Google Analytics SEO Tracking Social Media Strategy

Sales Executive & Digital Lead

Bison Safaris Ltd

Jun 2019 - Oct 2021 (2 years 4 months)

Spearheaded digital lead generation by managing SEO, Google Ads, and Meta Ads, contributing to a 25% company revenue increase. Generated 300+ qualified monthly leads from cold audiences, ranked 3 safari packages on Google’s first page, improved conversion rate by 18%, and increased repeat bookings by 22% through retention and re-engagement campaigns.

Google Ads Meta Ads Conversion Rate Optimization