Dan Mugo

Developed and executed digital strategies that increased lead generation 25%, improved organic search traffic 35%, and raised conversion rates 20% through SEO, SEM and A/B testing. Oversaw website redesign, analytics implementation and partnerships to boost online engagement and enrollments.

Designed and executed social media, paid advertising and email campaigns, created visual marketing collateral, and optimized campaigns using Google Analytics to improve organic traffic and lead generation. Produced multimedia content and coordinated events to boost external engagement.

Led a team of digital marketers to develop SEO, paid advertising and content strategies, drove A/B testing and landing page optimizations that improved conversion performance, and produced analytics reports for stakeholders. Managed client collaboration and ROI tracking to align budgets with objectives.

Developed cross-channel social and paid strategies that contributed to a 20% annual incremental revenue increase and improved campaign performance through regular reporting and optimization. Produced marketing documentation and ran community engagement to strengthen brand presence.

Executed SEO, paid search and email strategies that drove average revenue growth of 25% and improved conversion rates by 16% while increasing email engagement by 20%. Automated KPI reporting with Google Analytics to inform optimization efforts.

Completed Advanced Digital Marketing program at Aims Business College in 2019.

Activities and societies: Applied practical digital marketing projects to enhance business visibility, drive lead generation, and improve customer retention.

Studied Business Management with training in marketing, SEO/SEM, social media strategy, e-commerce, business communication, project management, and data analysis.