Open to opportunities

Grace Muimi

@gracemuimi

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Digital marketing specialist focused on data-driven campaigns, SEO, and measurable ROI.

Kenya

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What I'm looking for

I seek a collaborative role where I can apply data-driven marketing, SEO and project management skills to optimize campaigns and drive measurable ROI while growing into broader marketing leadership.

I am a dynamic, results-driven digital marketer with proven experience building and optimizing campaigns across social media, email, and websites.

I have led brand campaigns using project management tools like Jira, Trello and ClickUp, improving campaign efficiency by 15% and delivering projects for high-profile clients and events.

My strengths include SEO, Google Analytics, data-driven strategy, and website building on WordPress and Wix, complemented by experience in budget management and vendor negotiation.

I am proactive, analytical, and collaborative, committed to delivering measurable business outcomes and continuously improving marketing performance.

Experience

Work history, roles, and key accomplishments

Project Team Lead

Exact Experiential Limited

Jan 2022 - Aug 2023 (1 year 7 months)

Led Smirnoff brand campaigns, implementing data-driven marketing strategies and project management processes that improved campaign ROI and increased campaign efficiency by 15%.

Digital Marketing Campaign Management Jira Trello Data Analysis ROI Optimization Stakeholder Management

Special Event Coordinator

Waridi Events Limited

Feb 2023 - May 2023 (3 months)

Coordinated high-profile events for 500+ delegates, managed budgets and vendor negotiations, and delivered projects on scope and under budget using ClickUp for timeline management.

Event Coordination ClickUp Budget Management

Assistant Project Manager

Ready Aiders Foundation

Feb 2022 - May 2022 (3 months)

Supported execution of nonprofit projects by managing tasks in Trello, drafting proposals and reports, and maintaining stakeholder communication to ensure timely delivery.

Trello Reporting

Assistant Project Team Lead

Swivel Marketing Kenya

Mar 2021 - Dec 2021 (9 months)

Managed NCBA Group campaigns using Jira and ClickUp, designing and executing marketing strategies that optimized campaign performance through data analysis and feedback loops.

Campaign Management Jira ClickUp Data Analysis Marketing Strategy Campaign Optimization