Open to opportunities

Victor Kakendo

@victorkakendo

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Results-oriented marketing leader driving ROI-focused digital campaigns.

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to business growth.

I am a results-oriented marketing leader with extensive experience in driving ROI-focused digital campaigns across global markets. My journey has been marked by a commitment to creating impactful strategies that not only boost engagement but also align with business goals. I thrive in fast-paced, collaborative environments where creativity and strategy come together to deliver real results.

Throughout my career, I have successfully designed and implemented Google Ads strategies for various brands, achieving significant improvements in engagement and cost-per-click metrics. My expertise extends to SEO and data-driven marketing decisions, ensuring that every campaign is optimized for success. I take pride in my ability to collaborate with cross-functional teams, leveraging insights to enhance campaign performance and client satisfaction.

As a certified professional across all Google Ads platforms, I am passionate about building campaigns that resonate with target audiences. I am eager to continue my journey in digital marketing, contributing to innovative projects that drive growth and engagement.

Experience

Work history, roles, and key accomplishments

Current

SEO & Google Ads Specialist

Current

Nathan Digital

May 2024 - Present (1 year 1 month)

Designed and implemented Google Ads strategies across 8+ brands, achieving 40% higher engagement and 15% lower CPC. Conducted detailed A/B testing on creatives and landing pages, boosting conversions by 35%.

Google Ads SEO A B Testing Campaign Management Data Analysis

Digital Advertisement Lead

Venture and Grow

Sep 2023 - Present (1 year 9 months)

Led end-to-end strategy and execution for multi-platform digital campaigns across U.S.-based clients. Collaborated with creative, media, and analytics teams to align campaign goals with brand and performance metrics.

Digital Advertising Campaign Strategy Client Communication Performance Metrics Team Collaboration

Digital Marketing Associate

Waterlift

Jul 2022 - Present (2 years 11 months)

Developed content and campaign strategies across social media and web, leading to a 35% increase in daily engagement. Optimized LinkedIn and website funnels, increasing lead generation by 25% and professional inquiries.

Content Strategy Social Media Marketing Web Optimization Lead Generation Funnel Optimization

Commercial Operations Intern

Cellulant

Jan 2021 - Present (4 years 5 months)

Managed customer accounts and streamlined processes, enhancing reporting accuracy and reducing response times by 20%. Supported marketing operations and internal process improvements, resolving 200+ customer issues.

Process Improvement Reporting Marketing Operations Customer Service

Freelance Online Presence Management

Upwork

Jan 2018 - Present (7 years 5 months)

Managed 15+ international clients’ ad strategies across Google, Facebook, and Instagram. Delivered 30,000+ new followers and over 10,000 leads through tailored campaigns and ad creatives.

Online Presence Management Google Ads Facebook Ads Instagram Ads Brand Visibility Consulting Lead Generation

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor of Commerce, Operations Management

Studied Operations Management, gaining a comprehensive understanding of business processes and strategic decision-making. Developed skills in optimizing organizational efficiency and resource allocation.

Google Digital Skills For Africa

Certificate, Digital Marketing

Completed a program focused on Digital Marketing, covering essential skills and strategies for online presence. Gained proficiency in various digital marketing tools and techniques.

Barding High School

KCSE Certificate, General Studies

Completed secondary education, achieving the Kenya Certificate of Secondary Education. Developed foundational academic skills across various subjects.