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Cynthia Wangari

@cynthiawangari1

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Marketing Manager at Mediamint who grew organic traffic 48% and improved average ROAS from 2.3x to 4.1x.

Kenya

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At Mediamint, I lead integrated marketing strategies for B2B and eCommerce clients across North America and EMEA. I increased organic traffic by 48% across 12 client portfolios and improved average ROAS from 2.3x to 4.1x.

Previously, at Robisearch Digital Marketing, I directed digital growth campaigns and increased qualified leads by 67% through Google Search Ads and optimized landing pages. As a freelance Performance Marketing Consultant, I supported DTC and local brands with paid acquisition and growth strategy, generating $1.2M+ in cumulative tracked revenue across Meta and Google campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager – SEO & Paid Media

Current

Mediamint

Jul 2024 - Present (2 years 2 months)

Lead integrated marketing strategies for B2B and eCommerce clients across North America and EMEA. Increased organic traffic by 48% YoY and improved ROAS from 2.3x to 4.1x.

SEO Paid Media Google Ads Meta Ads GA4 Google Tag Manager Looker Attribution Modeling CRO Team Leadership

Performance Marketing Consultant

Freelance

Jan 2021 - Dec 2024 (3 years 11 months)

Supported DTC and local brands with paid acquisition and growth marketing strategy. Generated $1.2M+ cumulative tracked revenue across Meta and Google campaigns.

Paid Acquisition Growth Marketing CRO Display Advertising Meta Ads Google Ads Lead Generation

Micro-Influencer & Brand Marketing Strategist

Wowzi Marketing

May 2021 - Jun 2024 (3 years 1 month)

Developed influencer-led digital campaigns increasing engagement rates by 55%. Negotiated brand partnerships and integrated paid amplification strategies.

Influencer Marketing Brand Partnerships Campaign Strategy Paid Amplification

Digital Marketing Manager

Robisearch Digital Marketing

Jan 2022 - Dec 2022 (11 months)

Directed digital growth campaigns for SMEs in eCommerce, fintech, and service industries. Scaled Meta Ads spend from $5K to $35K monthly while maintaining 3.8x ROAS.

Google Ads Meta Ads SEM SEO A B Testing SEMrush Ahrefs Competitive Analysis Reporting

Brand Ambassador

Safaricom

Jan 2019 - May 2019 (4 months)

Executed field marketing activations contributing to 10% local sales increase. Strengthened customer acquisition through targeted product education campaigns.

Field Marketing Customer Acquisition Product Education

Education

Degrees, certifications, and relevant coursework

Moi University

Bachelor of Engineering, Electrical & Telecommunications Engineering

2017 - 2023

Activities and societies: Chairperson, Sales & Marketing, Technology Students Association – Moi University

Pursued a Bachelor of Engineering in Electrical & Telecommunications Engineering, with involvement in student leadership as Chairperson of the Sales & Marketing committee.