Michelle Welch
@michellewelch
Executive sales leader driving double-digit growth through strategic account management, contract negotiation, and high-performance teams.
What I'm looking for
I’m an executive sales leader with 15+ years driving business development, client relationship management, and sales operations across global markets. I’ve consistently delivered double-digit revenue growth by aligning strategic planning with contract negotiation and high-value account acquisition.
Across my tenure as Vice President, Sales, I led and coached global teams of 200 with 100+ vendors, continually surpassing annual sales targets. I directed strategic sales initiatives that expanded market presence across diverse countries and strengthened long-term client partnerships.
I’m hands-on about turning relationships into measurable outcomes—building retention through proactive communication and personalized account management, and improving collections by organizing overdue-payment recovery initiatives. I also streamlined operations by redesigning workflows and CRM processes to improve data accuracy and reduce administrative workload.
More recently, I’m applying the same customer-focused, KPI-driven approach as a Campaign Specialist—conducting 100+ daily calls, qualifying prospects, and using HubSpot CRM to manage pipeline and follow-ups. I bring an empowering leadership style, build systems that prevent issues, and collaborate effectively with cross-functional teams to execute winning strategies.
Experience
Work history, roles, and key accomplishments
Campaign Specialist
Starlight PR
Feb 2026 - Present (3 months)
Drove outbound PR campaign sales by making 100+ daily calls and generating 2–5 high-quality client conversations per day. Managed HubSpot pipelines and followed up to meet/exceed daily and weekly KPIs while coordinating campaign execution with cross-functional teams.
Vice President Sales
Shoreline Entertainment
Jan 2015 - Jan 2025 (10 years)
Led sales for Shoreline Entertainment (2015–2025), achieving double-digit annual revenue growth and expanding global market presence by coaching teams to exceed sales targets. Managed rights and sales operations for 1K+ film titles across 100+ territories and recovered thousands of dollars in overdue payments.
Implemented vendor returns operations across multiple fulfillment sites and launched a donation initiative redirecting thousands of unsellable items to local women’s shelters. Optimized outbound logistics workflows to improve truck loading efficiency and reduce fulfillment delays.
Supervised daily branch operations, ensuring compliance and accuracy while improving customer satisfaction through coaching and mentoring. Supported deposit and loan growth via client relationship management and cross-selling, while resolving escalated customer issues efficiently.
Education
Degrees, certifications, and relevant coursework
Michelle hasn't added their education
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