Bruce Johnson

I am a strategic sales and growth leader with over a decade of experience transforming sales organizations through data-driven planning, process optimization, and performance enablement. I design go-to-market strategies, build scalable sales infrastructure, and align sales operations with organizational objectives to drive measurable results.

At Soure Consulting I executed a company-wide growth strategy that produced a 46% revenue increase (2023–2025), built proposal frameworks and CRM practices, and led quarterly performance audits to align sales tactics with financial goals. Previously, I led Salesforce implementation, predictive forecasting, and team development at Vivial Marketing, improving adoption and reducing attrition.

I combine hands-on sales leadership with analytics, CRM optimization, and cross-functional collaboration to expand markets and improve customer lifecycle management. I am recognized as a mentor and communicator who develops scalable playbooks, dashboards, and KPI systems that reliably improve forecasting accuracy and retention.