Open to opportunities

Neil Bruce

@neilbruce

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Senior app marketing leader driving data-driven growth and high-performing teams.

United Kingdom

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What I'm looking for

I'm seeking a senior marketing leadership role focused on app/digital growth, data-driven experimentation, cross-functional team leadership, and measurable ROI in a fast-paced startup, scaleup or product-led company.

I am a confident, data-driven senior marketer with 15+ years' experience delivering measurable growth across in-house, agency and startup/scaleup environments. I focus on app and digital product growth, combining strategic thinking with hands-on execution.

I have led and scaled teams of up to 25 people, built consensus with C-suite stakeholders and investors, and delivered large-scale outcomes such as MAU growth, millions of installs, and significant App Store conversion improvements. I thrive on creating clear brand positioning and campaign strategies that move business metrics.

My approach blends growth experimentation, product-led marketing and robust analytics — deploying stacks including mobile measurement, product analytics and customer engagement platforms to inform decisions. I have a strong track record in ASO, SEO, paid acquisition, A/B and multivariate testing, and attribution modelling.

I bring pragmatic leadership, a growth mindset and experience in fundraising, community building and strategic partnerships. I am motivated to help organisations scale sustainably through data-led marketing, product collaboration and high-performing teams.

Experience

Work history, roles, and key accomplishments

Current

Co-Director

Current

TheBruce Consultancy

Jun 2022 - Present (3 years 3 months)

Advise startup and scaleup businesses on growth, brand positioning and product development, delivering investor pitches and UX/UI strategy to support fundraising and market entry.

Positioning UI Fundraising Product Development Growth Strategy Investor Relations Stakeholder Management

Senior Director, Mobile & App Marketing

GoDaddy

Sep 2022 - Mar 2024 (1 year 6 months)

Led GoDaddy’s 100-person mobile division, growing MAU +22% to 2.3M and increasing sales revenue 14%, while delivering 2.5M app installs with average CPI < $1.

Mobile Marketing Apple Search Ads Performance Marketing ASO User Acquisition CRM Google Ads Budget Management Analytics

Co-Founder / Chief Marketing Officer

Alkimi

Apr 2021 - Jun 2022 (1 year 2 months)

Owned marketing and commercial strategy, growing crypto communities to 15,000+, securing 125 PR placements and supporting token launches that reached a $125M all-time market cap.

Crypto Marketing Community Building PR Partnerships Social Media Fundraising Podcast Production

Senior Director, Brand Advertising

ironSource

Sep 2019 - Apr 2021 (1 year 7 months)

Scaled EMEA revenue from $0 to $21.5M through strategic partnerships and led app campaigns for clients including Amazon, Apple, McDonald's and Lego.

Revenue Growth Strategic Partnerships Client Management Campaign Management B2B Marketing Go To Market Performance Marketing

Head of Mobile & Digital Innovation

Mindshare

Sep 2014 - Sep 2019 (5 years)

Oversaw a £110M media investment portfolio and a £5M Mobile P&L, led mobile strategy for clients like Unilever and Nike and launched Mindshare's Apple Search capability.

Media Planning P&L management Digital Innovation Client Leadership ASO Partnership Development

Account Director, App Marketing

Somo Global

Oct 2012 - Sep 2014 (1 year 11 months)

Managed client accounts for app marketing, delivering user acquisition and retention campaigns and optimising performance across mobile channels.

App Marketing Account Management User Acquisition ASO Campaign Management Client Services Analytics

VP, App Growth

Structure Financial

Led app growth, increasing App Store conversion from 18% to 35%, reducing user churn by 85% and accelerating engagement to 20,000 MAU while building a 20k-strong community.

Appsflyer Amplitude Segment Tableau Braze HubSpot ASO Community Building

Head of App User Acquisition

Relish App

Audited and optimized user acquisition post-iOS14.5, increasing conversion rate 45% and reducing paid CAC from $200+ to $60 within three months via testing and attribution improvements.

A B Testing Paid Acquisition Analytics