Natalia Zanuto

Responsible for growth and partnership marketing initiatives, focusing on acquisition and strategic marketing management.

Worked as Head of Growth Marketing at Zapnito.

Worked as Growth / Demand Generation Senior Marketing Manager at Zapnito.

Worked as Marketing Manager at Yumpingo.

Responsible for the marketing plan and activities in 3 regions in EMEA and Brazil.

- Digital marketing campaigns including funnels, with the focus on the balance between quantity and quality of inbound leads, measuring and tricking the messages and the campaigns in order to increase conversions.
- Development and support of campaigns in all the digital marketing channels: email, social media (pai

Responsible for the online presence in 7 different markets/countries around the globe.
- Manage the development of specific websites and an online marketing plan for different regions, considering the market profile, trends, opportunities and the specific particularities from each region: Italy, Russia, Brazil, France, Germany, Saudi Arabia, Spain.
- Develop and manage the execution from the digi

Plan and execute the SEO Global Strategy:
- Plan digital campaigns driving the website traffic through the development from an inbound marketing strategy.
Co- Responsible for the development of the Brazilian market.
- Development from the Brazilian website, adapting, mapping, analyzing, and advising on the business opening in the region.

- Developed and established the marketing | communication | brand area in Latin America;
- Led overall marketing activities and brand campaigns, from concept to onsite delivery;
- Generated a short and medium term marketing plan that addressed new marketing channels, live marketing activities, media plan, digital plan, PR strategy and new communication tools.

- Steered activities of a cross-functional team for the marketing offline area;
- Orchestrated relationship campaigns between the brand, its main clients, and KOL through development of specific events, trainings and road shows, and creation of a brand ambassadors program;
- Generated brand exposure with the target audience through the management of the brand’s partnerships, sponsorships programs

- Headed the activities from the marketing & communication plan, from concept to onsite delivery;
- Managed agencies, internal employees and designers with the goal to deliver all the marketing activities: events, sales conventions, congresses, collateral materials (printed and online) and PR strategy.

Worked as Marketing Trainee at Philips.

Worked as Marketing Trainee at DuPont.

Specialization in International Marketing Strategy at Universitat Autònoma de Barcelona in 2010.