LisaDora User

Led marketing for a global blockchain telecom start-up, launching GTM campaigns for Broadband, Travel eSIM and AirNodes that met annual sales-lead KPIs within 4 months and drove paid media CTR of 13% with an 8% conversion rate; reduced CAC by 78% in 6 weeks and cut abandoned checkout by 14%.

First marketing hire at an AI start-up; defined customer personas and market positioning, led product marketing ahead of MVP to secure passive revenue streams, and recruited and coached a social media and content team to activate the strategy.

Centrally led 15 local sales and marketing teams to deliver multi-brand, €multi-million campaigns, launched DW Powerstack and Black & Decker Reviva GTMs, improved Salesforce segmentation driving sales of 7,000+ products and reduced email bounce rates by 60%.

Managed in-house paid media and SEO for recruitment campaigns, led agency optimisation for Google and Meta, implemented the first content calendar and hosted global online recruitment sessions to support course leads.

Created engagement-driven content and app features to improve member NPS and adoption, authored blog and app content, and developed the organisation's first digital marketing strategy, expanding the team to four.

Executed multi-location digital, direct and in-store campaigns and seasonal events, increasing direct marketing ROI by 4.5% YoY and boosting membership transactions by 57% (Spring) and 72% (Summer).

Delivered freelance marketing projects for startups and SMEs, focusing on content, paid media and growth tactics to drive early traction and customer acquisition.

Assessed commercial loan applications and performed financial analysis to support lending decisions and risk management processes within the commercial loans team.

Supervised central administration for PPI processes, managed team workflows and ensured compliance and accuracy in customer redress operations.

Supported studio operations for large-scale artworks, assisting with fabrication, installation logistics and day-to-day workshop management.

Enrolled in a Mini MBA in Management covering leadership, strategy, financial management, innovation and organisational behaviour to enhance strategic leadership capabilities.

Postgraduate M.Litt in Art & Business covering management, marketing, economics, accounting and finance, leadership, and art-focused modules such as international trade in art, fundraising and curation.

Bachelor of Arts (Hons) in Art, Philosophy and Contemporary Practices focusing on interdisciplinary art and critical theory.