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Martha Lynn Laskie

@marthalynnlaskie

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I lead brand, marketing, and digital design systems that turn complex business goals into measurable growth.

United States

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What I'm looking for

I’m looking to lead brand, marketing, and digital design work where I can build scalable systems, clarify complex stories, improve accessibility, and drive measurable business and audience outcomes.

Truly the Swiss Army Knife of design professionals, Martha Lynn Laskie is an award-winning graphic and web design creative. She helps hundreds of small to mid-size businesses develop and flourish through professional design, printing, and revenue-driven marketing consultation.

• An executive Creative Director with 15+ years of experience leading enterprise-level creative, brand, and marketing initiatives across diverse industries including financial services, technology, non profit and hospitality.

• Proven leader of design teams, achieving success through tight deadlines, juggling multiple projects at once as well as a hands-on multidisciplinary design professional with versatile skills and delivering thought provoking elegant design solutions.

• I’ve led brand, marketing, and digital design initiatives for Fiserv, Morgan Stanley, J.P. Morgan Chase, Visa, PNC Bank, Northwell Health, and mission-driven organizations. At Fiserv, I increased audience engagement by 25%, launched MarketingNow! Studio with 65 templates, and produced wireframes that improved user-experience scores by 12%.

• I turn complex financial, product, and organizational narratives into clear visual systems and high-impact communications. My work has supported $5M+ fundraising outcomes at Morgan Stanley, a 47.4% increase in Select Strategies Fund net assets at City National of Rochdale, and $400K+ in New York State Arts funding for the Skaneateles Historical Society.

Experience

Work history, roles, and key accomplishments

Small Business Brand Development Marketing Manager

Fiserv

Oct 2025 - Aug 2026 (10 months)

Established integrated marketing approaches across brand, digital, print, and customer communications, increasing audience engagement by 25%. Partnered with product teams to translate small-business needs into scalable digital experiences, reducing development timelines by 55%.

Integrated Marketing Brand Strategy Digital Experience Wireframing Product Architecture User Experience MarketingNow! Studio Template Design Brand Identity Promotional Campaigns

Fractional Art Director

Whittier & Associates Agency

May 2021 - Aug 2026 (5 years 3 months)

Shaped creative strategy for mission-driven organizations, including Northwell Health and Ronald McDonald House, increasing individual donor value 5X from $50 to $250+ per donor in direct mail campaigns. Established an interactive email marketing and donation program, driving 35% growth in cross-channel engagement.

Creative Strategy Direct Mail Email Marketing Donor Engagement Fundraising Brand Strategy Integrated Marketing Cross Channel Engagement Conversion Rate Optimization

Art Director / Marketing Manager

Skaneateles Historical Society

Nov 2018 - Aug 2026 (7 years 9 months)

Transformed a struggling nonprofit into a sophisticated museum organization within two years, contributing to a 75% increase in membership. Modernized the enterprise brand ecosystem across identity, website, advertising, exhibitions, signage, wayfinding, education, and communications.

Brand Ecosystem Museum Marketing Fundraising Grant writing AI Driven Automation Digital Marketing Operational Efficiency Audience Engagement Creative Production Training Frameworks

C-Level Creative Presentation Specialist

Morgan Stanley

May 2024 - Oct 2025 (1 year 5 months)

Elevated complex financial and business propositions into concise, influential narratives for senior decision-makers, delivering 250+ executive presentations. Improved stakeholder satisfaction by 97% through iterative design based on executive feedback and needs.

Executive Presentation Visual Storytelling Financial Communications Stakeholder Management Cross Functional Collaboration Legal Compliance Marketing Pitch Design Series A Fundraising

Fractional Creative Director

EPRA NY

May 2018 - Oct 2025 (7 years 5 months)

Rebuilt an underfunded nonprofit brand from the ground up, defining its visual identity, market positioning, and integrated creative strategy across advertising, outdoor, social, email, events, and fundraising. Drove 20%+ growth in fundraising performance and secured an additional $150K in New York City grant funding.

Brand Strategy Visual Identity Integrated Marketing Fundraising Annual Reports Data Visualization Stakeholder Communication Grant writing

Senior Designer

Cosgrove & Associates Design Agency

Mar 2022 - Mar 2024 (2 years)

Directed multidisciplinary programs for 5+ Fortune 500 financial-services clients, including Visa and PNC Bank, plus Olympic-related initiatives. Championed emerging design technologies, contributing to a 15% increase in positive client feedback.

Design Leadership Client Management Brand Standards Accessibility UI UX Wireframing Prototyping ADA Compliance Customer Satisfaction Emerging Design Technologies

Art Director & Web Designer

Tombolino Ristorante

Oct 2015 - Mar 2023 (7 years 5 months)

• Repositioned the restaurant brand through a new logo, menu system, visual identity, and brand guidelines, increasing positive customer reviews 40%.
• Established consistent brand expression across Instagram, Facebook, web, print, and customer-facing communications.

Squarespace

Art & Creative Director

City National of Rochdale

Mar 2021 - Jan 2023 (1 year 10 months)

Repositioned brand and investment communications, driving Select Strategies Fund net assets up 47.4% from $154.3M to $227.4M. Architected a scalable brand identity system and translated brand strategy into an intuitive design ecosystem, reducing creative intervention by 98% for non-creative staff.

Brand Strategy Brand Identity Design Systems Investment Communications Creative Direction Brand Enablement Client Facing Materials Sales Collateral

Senior Graphic Designer, Consumer & Retail

J.P. Morgan & Chase

Jun 2018 - Jan 2020 (1 year 7 months)

Directed high-concept pitch design and brand development for investment communications supporting $350M in Series H & I capital raises. Standardized the presentation library and scalable design system that enabled 70+ team members to produce polished, brand-compliant communications.

Pitch Design Brand Development Investment Communications Presentation Design Design Systems Data Visualization Corporate Branding M&A Transaction Communications