Open to opportunities

Ginger Goetz

@gingergoetz

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Senior graphic designer specializing in brand identity, design systems, and integrated marketing.

United States

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What I'm looking for

I’m looking to partner with teams that value brand governance and design systems, where I can deliver cohesive, production-ready print and digital marketing assets while improving creative ops through intake, scoping, prioritization, and stakeholder collaboration.

I’m a highly creative, detail-oriented graphic designer with over 20 years of experience in brand identity and integrated marketing design. I manage the full creative workflow—from concept to production-ready deliverables for print and digital—so teams get polished work that’s built to ship.

I’ve repeatedly led embedded and in-house creative services, spearheading intake-to-delivery processes that include scoping, prioritization, timeline management, approvals, and stakeholder communication. I establish brand governance and maintain design systems with guidelines, templates, and layout standards to improve consistency and minimize rework.

From high-volume proposals and marketing campaigns to multi-channel collateral, direct mail, web graphics, and digital advertising, I focus on cohesive visuals that meet strategic objectives. I also bring creative director-level oversight and hands-on design for regional and national accounts, strengthening quality through QA/proofing and vendor coordination.

Experience

Work history, roles, and key accomplishments

Creative Director

Designworks Marketing

Directed creative strategy and performed hands-on design for regional and national accounts, translating objectives into production-ready deliverables. Oversaw high-volume layout and print production, coordinating vendors and timelines across concurrent deadlines.

Creative Intake Workflow Scoping Prioritization Design File Packaging & Production Ready Output adobe indesign Adobe Illustrator Adobe Photoshop Microsoft PowerPoint Microsoft Word Figma

Co-Founder & Creative Lead

Rvgp, Inc.

Spearheaded an embedded, in-house-style creative services function delivering brand and marketing assets across print and digital media. Established brand governance and design systems, managed the intake-to-delivery workflow, and produced production-ready multi-channel deliverables.

Brand Governance Design Systems Email Paid Social Creative Intake Workflow Scoping Prioritization Design File Packaging & Production Ready Output adobe indesign Adobe Illustrator Adobe Photoshop Canva Microsoft PowerPoint Figma

Embedded Creative Services Lead

Senior Living Smart

Generated brand-consistent marketing assets spanning websites, digital advertising, publications, direct mail, and sales enablement materials. Preserved and advanced brand standards and repeatable templates to ensure cohesive multi-channel work.

Design Systems Email Paid Social Creative Intake Workflow Scoping Prioritization Design File Packaging & Production Ready Output adobe indesign Adobe Illustrator Adobe Photoshop Canva Microsoft PowerPoint Figma

Embedded Creative Services Lead

BIA Central Kentucky

Served as an embedded partner to the internal marketing team, producing publications, web updates/graphics, and event marketing assets. Managed annual Building Science Conference web and promotional production and developed reusable layout systems and templates to improve turnaround time.