Open to opportunities

Ginger Goetz

@gingergoetz

Seeking a Creative Director role where I can apply my expertise in editorial design, brand systems, and multi-channel visual communications.

United States

Message

What I'm looking for

I’m looking to partner with teams that value brand governance and design systems, where I can deliver cohesive, production-ready print and digital marketing assets while improving creative ops through intake, scoping, prioritization, and stakeholder collaboration.

Creative Director and Brand Communications professional with over three decades of experience developing strategic visual communications for Fortune 500 organizations, national brands, nonprofit associations, and marketing teams. Recognized for translating complex concepts into engaging, highly polished creative solutions across print, digital, editorial, web, presentation, and campaign environments. Extensive experience producing whitepapers, research publications, magazines, sales collateral, presentations, advertising, websites, event materials, and integrated marketing assets while ensuring complete alignment with established brand standards. Demonstrated success partnering with marketing leaders, writers, editors, business stakeholders, and executive teams to deliver visually compelling communications that support strategic business objectives.

Experience

Work history, roles, and key accomplishments

Embedded Creative Services Lead

Senior Living Smart

Generated brand-consistent marketing assets spanning websites, digital advertising, publications, direct mail, and sales enablement materials. Preserved and advanced brand standards and repeatable templates to ensure cohesive multi-channel work.

Photoshop Design Systems Email Paid Social Creative Intake Workflow Scoping Prioritization Design File Packaging and Production Ready Output Adobe Illustrator Canva Figma PowerPoint InDesign

Embedded Creative Services Lead

BIA Central Kentucky

Served as an embedded partner to the internal marketing team, producing publications, web updates/graphics, and event marketing assets. Managed annual Building Science Conference web and promotional production and developed reusable layout systems and templates to improve turnaround time.

Design Systems Email Paid Social Creative Intake Workflow Scoping Prioritization Design File Packaging and Production Ready Output Adobe Illustrator Canva Photoshop PowerPoint InDesign

Creative Director

Designworks Marketing

Directed creative strategy and performed hands-on design for regional and national accounts, translating objectives into production-ready deliverables. Oversaw high-volume layout and print production, coordinating vendors and timelines across concurrent deadlines.

Photoshop Creative Intake Workflow Scoping Prioritization Design File Packaging and Production Ready Output Adobe Illustrator Microsoft Word Figma PowerPoint InDesign

Co-Founder & Creative Lead

Rvgp, Inc.

Spearheaded an embedded, in-house-style creative services function delivering brand and marketing assets across print and digital media. Established brand governance and design systems, managed the intake-to-delivery workflow, and produced production-ready multi-channel deliverables.